Brain Dumps and Bandwidth: A Field Guide to Marketing Buzzwords

September 2, 2014 by Carl Minor and Drew Farrington | Strategy

Let’s face it: We’re drowning in market jargon. You know what we’re talking about – those fluffy, sometimes nonsensical buzzwords and phrases used as a sort of shorthand that make us marketers feel “in the know.” If you have even a vague sense of what it means to “leverage your campaign strategies with key messaging

The Sky Diaries

August 13, 2014 by | Inside SMC

Here I was, a Sunday morning like any other. Ready to enjoy a relaxing weekend in the sky. This time, though, to add a little excitement I was going to jump a wingsuit. I knew my canopy was not recommended to be used with a wingsuit especially because of my beginner wingsuit pilot status, but I

When you’re the news: Top 10 tips for talking with media

July 23, 2014 by | Strategy

Most of the time, you want it to happen. You’ve published a new book or article, the Chapman Media Relations Office is pitching it out, the media is picking up on it — and you start getting calls to be interviewed in print or by broadcast outlets. Or you’re an established authority in your field,

You’re Not Ghana Believe This

July 9, 2014 by | Inside SMC

I’ve always worked in a creative environment. An automotive magazine publisher, an in-house marketing and advertising department, and now, Strategic Marketing and Communications at Chapman. One thing all of these environments have in common: a bunch of crazy stuff on our walls and desks. I suppose it’s a justification that we “creative” types need all of

10 things you may or may not know about TED or TEDx events

June 17, 2014 by | Inside SMC

Chapman University hosts an annual TEDx event, and this year, TEDxChapmanU will be on Wednesday, June 18 from 1 – 6 p.m. in the Chapman auditorium. If you know nothing about TED talks, I encourage you to check out a few of my favorites about a guerilla gardener, creativity in schools, and injustice. And this one …

3 Ways to Stay (Digitally) Connected With Chapman

June 11, 2014 by | Social Media

If you are new to the Chapman Family or new to social media, we invite you to stay in touch with Chapman University with these easy steps. 1. Social Media Facebook Facebook is still our “heartbeat” social network. We regularly post photo albums, detailed updates, and news announcements.  You can access Facebook on your computer

Leave Your Comfort Zone — and Get Creative

May 19, 2014 by | Inside SMC

A couple of weeks ago, I was soaring in a small Cessna above the beautiful coastline and mountains of Southern California, having slipped the surly bonds of earth for a recreational flight from Orange County’s John Wayne Airport to Murrieta and back. It was something special – an adventure that a friend and I had

Teamwork Makes the Dream Work

May 5, 2014 by | Inside SMC

I’ve been part of the SMC team for over three years now. I don’t just use the word team because we’re a fairly large group of people working together, I use it because we are a group of individuals who truly make an effort to step in and help each other out whatever the task

Facebook vs Instagram: let’s compare – or not

May 2, 2014 by | Social Media

Last week, articles across the Internet read: “For Your Next Social Media Campaign, Look to Instagram“; “Instagram Is a Marketer’s Best Friend – For Now“; and “Instagram’s Sweet Spot: Better for Brands than Facebook and Twitter?” Social media marketers have noticed a decline in reach on Facebook and heightened engagement on Instagram. Instagram is quickly