When you’re the news: Top 10 tips for talking with media

July 23, 2014 by | Strategy

Most of the time, you want it to happen. You’ve published a new book or article, the Chapman Media Relations Office is pitching it out, the media is picking up on it — and you start getting calls to be interviewed in print or by broadcast outlets. Or you’re an established authority in your field,

You’re Not Ghana Believe This

July 9, 2014 by | Inside SMC

I’ve always worked in a creative environment. An automotive magazine publisher, an in-house marketing and advertising department, and now, Strategic Marketing and Communications at Chapman. One thing all of these environments have in common: a bunch of crazy stuff on our walls and desks. I suppose it’s a justification that we “creative” types need all of

10 things you may or may not know about TED or TEDx events

June 17, 2014 by | Inside SMC

Chapman University hosts an annual TEDx event, and this year, TEDxChapmanU will be on Wednesday, June 18 from 1 – 6 p.m. in the Chapman auditorium. If you know nothing about TED talks, I encourage you to check out a few of my favorites about a guerilla gardener, creativity in schools, and injustice. And this one …

3 Ways to Stay (Digitally) Connected With Chapman

June 11, 2014 by | Social Media

If you are new to the Chapman Family or new to social media, we invite you to stay in touch with Chapman University with these easy steps. 1. Social Media Facebook Facebook is still our “heartbeat” social network. We regularly post photo albums, detailed updates, and news announcements. To become a Fan of Chapman on Facebook,

Leave Your Comfort Zone — and Get Creative

May 19, 2014 by | Inside SMC

A couple of weeks ago, I was soaring in a small Cessna above the beautiful coastline and mountains of Southern California, having slipped the surly bonds of earth for a recreational flight from Orange County’s John Wayne Airport to Murrieta and back. It was something special – an adventure that a friend and I had

Teamwork Makes the Dream Work

May 5, 2014 by | Inside SMC

I’ve been part of the SMC team for over three years now. I don’t just use the word team because we’re a fairly large group of people working together, I use it because we are a group of individuals who truly make an effort to step in and help each other out whatever the task

Facebook vs Instagram: let’s compare – or not

May 2, 2014 by | Social Media

Last week, articles across the Internet read: “For Your Next Social Media Campaign, Look to Instagram“; “Instagram Is a Marketer’s Best Friend – For Now“; and “Instagram’s Sweet Spot: Better for Brands than Facebook and Twitter?” Social media marketers have noticed a decline in reach on Facebook and heightened engagement on Instagram. Instagram is quickly

How Bill Nye “The Science Guy” helped us manage our message

April 28, 2014 by | Strategy

Getting your product into the hands of the right person at exactly the right time is the lynchpin of marketing. The same holds true for public relations (PR). Getting your message to the right publics at precisely the right time through the best delivery channel is a success. Preparing a full-fledged public relations plan is

Now open source: our WordPress social metrics tracker

April 24, 2014 by | Social Media

The Chapman University web marketing team wanted to find out which blog posts resonated the most with readers. Because Social Networks make data about shares and likes publicly available, we built a WordPress plugin to track which posts were being shared and liked the most. Download plugin from WordPress.org  Fork us on Github Our software is