LeadershipDictionary

Think Like a CEO! Why All of Us Can (and Should)

April 14, 2014 by | Strategy

People report to managers, but they FOLLOW leaders,” says Adam Bryant in his book The Corner Office: Indispensable and Unexpected Lessons from CEOs on How to Lead and Succeed. You don’t need to be a CEO to act and think like one – in fact, communications and marketing staff members at every level can benefit

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10 Tips for Organizing Your Content Marketing Efforts

March 26, 2014 by | Strategy

Now that you have a better understanding of content marketing, it’s time to get your efforts organized. Half of the work in creating a successful content marketing push is making sure your efforts have direction and purpose. Most people handle blogs and social media as an afterthought or a last minute Band-Aid. In reality, if time

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Content Marketing Explained

March 25, 2014 by | Strategy

So, you’ve been given the keys to your organization’s blog and social media accounts. Great, now what? Cue deer-in-headlights expression. If you’re like most, the thought of routine content creation and social media management causes night sweats, even for the most enthusiastic marketers. But fear not, Strategic Marketing and Communications (SMC) is here to help. In an

Jonah Berger to Speak at Chapman on March 31

March 21, 2014 by | Social Media

Hello Chapman community! Jonah Berger is the James G. Campbell Associate Professor of Marketing at the Wharton School at the University of Pennsylvania. He has published dozens of articles in top-tier academic journals, and popular accounts of his work have appeared in places like The New York Times, the Wall Street Journal, The Washington Post,

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Title, Tag, Describe: Do It Right on YouTube to Get Noticed

March 17, 2014 by | Social Media

Almost every college and university has a YouTube channel (some have multiple channels), but are these channels really getting views? Are their videos connecting with their audience, and if not, why not? It’s possible to post an amazing video on YouTube and then see it linger, lonely and forlorn, with just a handful of views.

Proofreading pens

Final Polish: A Guide to Proofreading

February 24, 2014 by | Strategy

The devil’s in the details. Writing can be a laborious task. And for many, myself included, it can be near impossible to muster the focus required of proofreading once that final mark of punctuation has been placed. After I have toiled over a written statement, be it a Facebook post or a magazine article, the

Displays

Do we need 4K TVs?

February 12, 2014 by | Innovation

A major buzz coming from the recent International CES convention has been focused on 4K or curved displays. Every time I see a new format coming out, I’m reminded of the days when Sony’s sales numbers were slumping, so they would introduce a new tape format so people would need to upgrade and purchase more decks.

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8 seconds was so last Century

February 3, 2014 by | Strategy

8 seconds. That’s plenty of time, right? That was so last century. Try 2.5 seconds. That’s roughly the time you now have to capture the attention of your reader. Oh wait. Come back. I’m not done yet. Wait. What? I’ve already lost you? 2.5 seconds. Gone before you know it. In today’s world, 2.5 seconds

Pinpoint

The First Five Tricks of Successful Marketers

January 22, 2014 by | Strategy

#1. Begin with the end in mind. With apologies to Steven Covey, the first rule of marketing should also be: “Begin with the end in mind.” Many people leap to a marketing conclusion before understanding their marketing needs. Before you leap to the conclusion of a brochure, or flyer, or newsletter, or special event, ask