{"id":5520,"date":"2017-03-17T18:09:43","date_gmt":"2017-03-18T01:09:43","guid":{"rendered":"https:\/\/blogschapman.wpenginepowered.com\/alumni\/2017\/03\/17\/7-must-read-business-books-for-every-college-entrepreneur\/"},"modified":"2026-03-12T21:19:48","modified_gmt":"2026-03-12T21:19:48","slug":"7-must-read-business-books-for-every-college-entrepreneur","status":"publish","type":"post","link":"https:\/\/blogs.chapman.edu\/alumni\/2017\/03\/17\/7-must-read-business-books-for-every-college-entrepreneur\/","title":{"rendered":"7 Must"},"content":{"rendered":"<p><span style=\"font-weight: 400\">While I certainly picked up a lot of my best business lessons through both <\/span><a href=\"https:\/\/blogs.chapman.edu\/alumni\/2014\/11\/20\/5-lessons-in-entrepreneurship-from-starting-a-business-at-chapman\/\"><span style=\"font-weight: 400\">personal experience<\/span><\/a><span style=\"font-weight: 400\"> and my coursework at the Argyros School of Business, I\u2019ve always gotten so much out of books that are written by seasoned entrepreneurs. <\/span><\/p>\n<p><span style=\"font-weight: 400\">These books are a glimpse inside the minds of the people who\u2019ve been through it all and persevered. They went on to accomplish exactly what I wanted to do after graduating from college. For that reason, these books can massively enhance your learning curve while making progress towards becoming an entrepreneur.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Today, I put together my picks for the seven top business books every college entrepreneur needs to read before starting up. You can also check out my more than seventy other recommendations for the <\/span><a href=\"https:\/\/www.ryrob.com\/best-business-books\/\"><span style=\"font-weight: 400\">best business books right here<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here are my picks for the 7 must-read business books for every college entrepreneur.<\/span><\/p>\n<h3><b>1. <\/b><a href=\"https:\/\/www.amazon.com\/gp\/product\/1328683788\/\"><b>Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers<\/b><\/a><b> by Tim Ferriss.<\/b><\/h3>\n<h3><span style=\"font-weight: 400\">I&#8217;ve read this entire 650 page long beast that dives into everything Tim Ferriss, the multi-New York Times Bestselling author of <\/span><a href=\"https:\/\/www.amazon.com\/gp\/product\/0307465357\/\"><span style=\"font-weight: 400\">The 4-Hour Workweek<\/span><\/a><span style=\"font-weight: 400\">, has learned\u2014tactics, routines and habits\u2014from interviewing more than 200 of the world&#8217;s most recognizable figures in business, sports, academia, the military and just about every other imaginable industry on <\/span><a href=\"http:\/\/tim.blog\/podcast\/\"><span style=\"font-weight: 400\">The Tim Ferriss Show<\/span><\/a><span style=\"font-weight: 400\">, which now has 100 million+ downloads. <\/span><\/h3>\n<p><span style=\"font-weight: 400\">Tools of Titans wins my #1 pick because it so naturally captures the <\/span><a href=\"https:\/\/www.ryrob.com\/start-business-advice\/\"><span style=\"font-weight: 400\">best business advice<\/span><\/a><span style=\"font-weight: 400\">, productivity tips, life lessons and so much more from all the guests of Tim&#8217;s podcast ranging from Tony Robbins, to Derek Sivers, Daymond John and many more. Reading this business book is one of the most affordable investments you can make in your future as an entrepreneur.<\/span><\/p>\n<h3><b>2. <\/b><a href=\"https:\/\/www.amazon.com\/gp\/product\/0062457713\"><b>The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life<\/b><\/a><b> by Mark Manson.<\/b><\/h3>\n<h3><span style=\"font-weight: 400\">The title alone sold me on this book, but it&#8217;s been recommended to me by several friends. This New York Times Bestseller is built around the core argument, backed by academic research, that improving our lives hinges not on our ability to turn &#8220;lemons into lemonade,&#8221; but on learning to stomach the lemons better. It&#8217;s about setting realistic expectations for ourselves. Embracing our fears, faults and uncertainties to begin finding the courage, honesty, responsibility we seek. I can&#8217;t wait to dive into this one.<\/span><\/h3>\n<h3><span style=\"font-weight: 400\">One of the things I like most about this book is how the author, <\/span><a href=\"https:\/\/markmanson.net\/\"><span style=\"font-weight: 400\">Mark Manson<\/span><\/a><span style=\"font-weight: 400\">&#8216;s personal w<br \/>\nriting style truly reflects the title of the book. What reads as 2 parts deep life advice and 1 part comedy, keeps you engaged and anxiously anticipating what comes next.<\/span><\/h3>\n<h3><b>3. <\/b><a href=\"https:\/\/www.amazon.com\/gp\/product\/1455586692\/\"><b>Deep Work: Rules for Focused Success in a Distracted World<\/b><\/a><b> by Cal Newport.<\/b><\/h3>\n<h3><span style=\"font-weight: 400\">A Wall Street Journal Bestseller, this book argues that one of the most valuable skills in the world is quickly becoming rare\u2014the ability to focus without distraction on a demanding task. Author <\/span><a href=\"http:\/\/calnewport.com\/\"><span style=\"font-weight: 400\">Cal Newport<\/span><\/a><span style=\"font-weight: 400\"> explains that by mastering this skill, you&#8217;ll be able to more effectively process complicated information and deliver better results in less time as a result.<\/span><\/h3>\n<h3><span style=\"font-weight: 400\">This is one of those books I picked up and started reading because I needed to reaffirm my commitment to not allowing myself to get distracted by chasing the wrong opportunities and spending time in other ways that don&#8217;t help me achieve my most meaningful goals. Many of the principles covered in this book helped me refine my <\/span><a href=\"http:\/\/www.ryrob.com\/opportunity-management\/\"><span style=\"font-weight: 400\">opportunity management<\/span><\/a><span style=\"font-weight: 400\"> system for being more productive while wearing the many different hats it takes to be a <\/span><a href=\"https:\/\/www.ryrob.com\/freelance-content-marketing\/\"><span style=\"font-weight: 400\">content marketer<\/span><\/a><span style=\"font-weight: 400\">, blogger and course creator on a daily basis. So, if you&#8217;re spreading yourself too thin, want to learn how to eliminate (and stay away from) distractions and get back to doing only what you do best\u2014Deep Work is guaranteed to help you accomplish that. <\/span><\/h3>\n<h3><b>4. <\/b><a href=\"https:\/\/www.amazon.com\/Power-Broke-Greatest-Competitive-Advantage\/dp\/1101903597\"><b>The Power of Broke: How Empty Pockets, a Tight Budget and a Hunger for Success Can Become Your Greatest Competitive Advantage<\/b><\/a><b> by Daymond John.<\/b><\/h3>\n<h3><span style=\"font-weight: 400\">I\u2019m a huge fan of great stories about how entrepreneurs have risen from humble beginning to <\/span><a href=\"https:\/\/www.ryrob.com\/how-to-start-grow-your-business-while-working-a-full-time-job\/\"><span style=\"font-weight: 400\">start a business<\/span><\/a><span style=\"font-weight: 400\"> from scratch and rise to fame. Shark Tank star and Fubu Founder, <\/span><a href=\"https:\/\/daymondjohn.com\/\"><span style=\"font-weight: 400\">Daymond John<\/span><\/a><span style=\"font-weight: 400\"> embodies this in true form through his origin story within The Power of Broke. In this book, he discusses how to get scrappy and how to leverage the tools, relationships and resources at your disposal to build a successful business on a small budget.<\/span><\/h3>\n<h3><span style=\"font-weight: 400\">He emphasizes how starting a business when you\u2019re broke forces you to think creatively and use your limited resources efficiently. It forces you to be innovative. Even more importantly, he explains how he&#8217;s intentionally placed resources constraints on himself over the years &amp; how that&#8217;s helped him make the most of what he&#8217;s had. The Power of Broke is just as applicable to first-time entrepreneurs as it is seasons veterans. <\/span><\/h3>\n<h3><b>5. <\/b><a href=\"https:\/\/www.amazon.com\/Zero-One-Notes-Startups-Future\/dp\/0804139296\/\"><b>Zero to One: Notes on Startups, or How to Build the Future<\/b><\/a><b> by Peter Thiel and Blake Masters.<\/b><\/h3>\n<h3><span style=\"font-weight: 400\">This book takes a close look at the power of innovation. PayPal founder and first Facebook investor, <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Peter_Thiel\"><span style=\"font-weight: 400\">Peter Thiel<\/span><\/a><span style=\"font-weight: 400\"> shows how we can still go about creating new things. Which I completely agree with\u2014we haven\u2019t invented everything yet. In Thiel&#8217;s opinion, we are actually living in an age of technological stagnation because everybody is blinded by shiny objects and new gadgets. There&#8217;s more to innovation and progress than what computers and Silicon Valley have to offer\u2014and many of the <\/span><a href=\"https:\/\/www.ryrob.com\/best-businesses-start-while-working-full-time-job\/\"><span style=\"font-weight: 400\">best business ideas<\/span><\/a><span style=\"font-weight: 400\"> are still out there waiting to be built.<\/span><\/h3>\n<h3><span style=\"font-weight: 400\">The key to progress, according to Thiel, is learning to think for yourself. When you do something new, you are moving from 0 to 1 (hence, the title). His thesis in the book is that the next generation of successful entrepreneurs will make completely new things\u2014not just updates of our existing products. In this business book, Zero to One, he lays out how to train yourself to be an innovator.<\/span><\/h3>\n<h3><b>6. <\/b><a href=\"https:\/\/www.amazon.com\/Start-Why-Leaders-Inspire-Everyone\/dp\/1591846447\/\"><b>Start with Why: How Great Leaders Inspire Everyone to Take Action<\/b><\/a><b> by Simon Sinek.<\/b><\/h3>\n<h3><span style=\"font-weight: 400\">Start with Why grew out of a TED talk delivered by the author, <\/span><a href=\"https:\/\/www.startwithwhy.com\/\"><span style=\"font-weight: 400\">Simon Sinek<\/span><\/a><span style=\"font-weight: 400\">, which has become the third most popular TED Talk ever. It&#8217;s built around the question, \u201cWhy are some people and organizations more innovative, more influential and more profitable than others?\u201d This book&#8217;s basic premise is that the leaders who have had the greatest influence, act and communicate in the same way\u2014which is the opposite of how most people function.<\/span><\/h3>\n<h3><span style=\"font-weight: 400\">Sinek calls this idea, \u201cThe Golden Circle,\u201d and it all begin with the question, \u201c<\/span><i><span style=\"font-weight: 400\">Why?<\/span><\/i><span style=\"font-weight: 400\">\u201d Interestingly, the reviews for this business book are very polarizing. Readers either love it or hate it. Personally, I love it. I think the harshest reactions and reviews come from readers who have difficulty viewing themselves objectively, taking in critical feedback and translating it into positive changes in leadership. It&#8217;s much easier to blindly continue on down the same path&#8230; What do you think?<\/span><\/h3>\n<h3><b>7. <\/b><a href=\"https:\/\/www.amazon.com\/Lean-Startup-Entrepreneurs-Continuous-Innovation\/dp\/0307887898\/\"><b>The Lean Startup: How Today&#8217;s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses<\/b><\/a><b> by Eric Ries.<\/b><\/h3>\n<h3><span style=\"font-weight: 400\">In this book, author and entrepreneur <\/span><a href=\"https:\/\/twitter.com\/ericries\"><span style=\"font-weight: 400\">Eric Ries<\/span><\/a><span style=\"font-weight: 400\"> takes us through the lean startup approach, which has changed the way that many startup founders seek to build companies and launch new products\u2014largely based around the principle of rapid idea validation before investing heavily into an idea. His definition of a startup is broad, any business from a solopreneur, blogger or freelancer operating out of their garage to a venture-backed project within a Fortune 500 company, as long as you&#8217;re determined to discover a successful path to building a sustainable business.<\/span><\/h3>\n<h3><span style=\"font-weight: 400\">The Lean Startup offers entrepreneurs a way to <\/span><a href=\"https:\/\/www.ryrob.com\/validate-business-idea\/\"><span style=\"font-weight: 400\">validate business ideas<\/span><\/a><span style=\"font-weight: 400\">, test their visions continuously, to adapt and modify before any real damage is done. This business book provides a new approach to successfully managing a startup and also talks through some of the innovative <\/span><a href=\"https:\/\/www.ryrob.com\/side-business-resources\/\"><span style=\"font-weight: 400\">online business tools<\/span><\/a><span style=\"font-weight: 400\"> that can help you accelerate your path towards validation along the way.<\/span><\/h3>\n<p><b>What\u2019d I miss?<\/b><\/p>\n<h3><span style=\"font-weight: 400\">Share with me your favorite business book in the comments, then head over and check out the seventy more business books I reviewed <\/span><a href=\"https:\/\/www.ryrob.com\/best-business-books\/\"><span style=\"font-weight: 400\">right here on my blog<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Read Business Books for Every College Entrepreneur &#8211; Alumni guest post by Ryan Robinson &#8217;12<\/p>\n","protected":false},"author":960,"featured_media":5521,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"custom_author_name":"Ryan Robinson '12","chapman_pin_hero_slider":"","footnotes":""},"categories":[139],"tags":[322,134,328,229,393],"class_list":["post-5520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-guest-post","tag-argyros","tag-argyros-school-of-business-and-economics","tag-entrepreneur","tag-ryan-robinson","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chapman Alumni | Chapman Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.chapman.edu\/alumni\/2017\/03\/17\/7-must-read-business-books-for-every-college-entrepreneur\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Must - Chapman Alumni\" \/>\n<meta property=\"og:description\" content=\"Read Business Books for Every College Entrepreneur - Alumni guest post by Ryan Robinson &#039;12\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.chapman.edu\/alumni\/2017\/03\/17\/7-must-read-business-books-for-every-college-entrepreneur\/\" \/>\n<meta property=\"og:site_name\" content=\"Chapman Alumni\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-18T01:09:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-12T21:19:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.chapman.edu\/alumni\/wp-content\/uploads\/sites\/85\/2017\/03\/ryan.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Melissa Hoon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melissa Hoon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/2017\\\/03\\\/17\\\/7-must-read-business-books-for-every-college-entrepreneur\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/2017\\\/03\\\/17\\\/7-must-read-business-books-for-every-college-entrepreneur\\\/\"},\"author\":{\"name\":\"Melissa Hoon\",\"@id\":\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/#\\\/schema\\\/person\\\/12212125c735a8d38c61c1dafaea09bc\"},\"headline\":\"7 Must\",\"datePublished\":\"2017-03-18T01:09:43+00:00\",\"dateModified\":\"2026-03-12T21:19:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/2017\\\/03\\\/17\\\/7-must-read-business-books-for-every-college-entrepreneur\\\/\"},\"wordCount\":1372,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/2017\\\/03\\\/17\\\/7-must-read-business-books-for-every-college-entrepreneur\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/wp-content\\\/uploads\\\/sites\\\/85\\\/2017\\\/03\\\/ryan.jpg\",\"keywords\":[\"argyros\",\"argyros school of business and economics\",\"entrepreneur\",\"ryan robinson\",\"social media marketing\"],\"articleSection\":[\"Alumni Guest Post\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/2017\\\/03\\\/17\\\/7-must-read-business-books-for-every-college-entrepreneur\\\/\",\"url\":\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/2017\\\/03\\\/17\\\/7-must-read-business-books-for-every-college-entrepreneur\\\/\",\"name\":\"7 Must - Chapman Alumni\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/2017\\\/03\\\/17\\\/7-must-read-business-books-for-every-college-entrepreneur\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/2017\\\/03\\\/17\\\/7-must-read-business-books-for-every-college-entrepreneur\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/wp-content\\\/uploads\\\/sites\\\/85\\\/2017\\\/03\\\/ryan.jpg\",\"datePublished\":\"2017-03-18T01:09:43+00:00\",\"dateModified\":\"2026-03-12T21:19:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/2017\\\/03\\\/17\\\/7-must-read-business-books-for-every-college-entrepreneur\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/2017\\\/03\\\/17\\\/7-must-read-business-books-for-every-college-entrepreneur\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/2017\\\/03\\\/17\\\/7-must-read-business-books-for-every-college-entrepreneur\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/wp-content\\\/uploads\\\/sites\\\/85\\\/2017\\\/03\\\/ryan.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/wp-content\\\/uploads\\\/sites\\\/85\\\/2017\\\/03\\\/ryan.jpg\",\"width\":960,\"height\":960},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/2017\\\/03\\\/17\\\/7-must-read-business-books-for-every-college-entrepreneur\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 Must\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/#website\",\"url\":\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/\",\"name\":\"Chapman Alumni\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/#organization\",\"name\":\"Chapman Alumni\",\"url\":\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/wp-content\\\/uploads\\\/sites\\\/85\\\/2026\\\/03\\\/MasterBrand_000-scaled-1.png\",\"contentUrl\":\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/wp-content\\\/uploads\\\/sites\\\/85\\\/2026\\\/03\\\/MasterBrand_000-scaled-1.png\",\"width\":2560,\"height\":435,\"caption\":\"Chapman Alumni\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.chapman.edu\\\/alumni\\\/#\\\/schema\\\/person\\\/12212125c735a8d38c61c1dafaea09bc\",\"name\":\"Melissa Hoon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b21fdd661982f185f50522224df543ca915d8aac42f5153ce58f87b2e8c73d2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b21fdd661982f185f50522224df543ca915d8aac42f5153ce58f87b2e8c73d2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b21fdd661982f185f50522224df543ca915d8aac42f5153ce58f87b2e8c73d2?s=96&d=mm&r=g\",\"caption\":\"Melissa Hoon\"},\"url\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Chapman Alumni | Chapman Blogs","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.chapman.edu\/alumni\/2017\/03\/17\/7-must-read-business-books-for-every-college-entrepreneur\/","og_locale":"en_US","og_type":"article","og_title":"7 Must - Chapman Alumni","og_description":"Read Business Books for Every College Entrepreneur - Alumni guest post by Ryan Robinson '12","og_url":"https:\/\/blogs.chapman.edu\/alumni\/2017\/03\/17\/7-must-read-business-books-for-every-college-entrepreneur\/","og_site_name":"Chapman Alumni","article_published_time":"2017-03-18T01:09:43+00:00","article_modified_time":"2026-03-12T21:19:48+00:00","og_image":[{"width":960,"height":960,"url":"https:\/\/blogs.chapman.edu\/alumni\/wp-content\/uploads\/sites\/85\/2017\/03\/ryan.jpg","type":"image\/jpeg"}],"author":"Melissa Hoon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Melissa Hoon","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.chapman.edu\/alumni\/2017\/03\/17\/7-must-read-business-books-for-every-college-entrepreneur\/#article","isPartOf":{"@id":"https:\/\/blogs.chapman.edu\/alumni\/2017\/03\/17\/7-must-read-business-books-for-every-college-entrepreneur\/"},"author":{"name":"Melissa Hoon","@id":"https:\/\/blogs.chapman.edu\/alumni\/#\/schema\/person\/12212125c735a8d38c61c1dafaea09bc"},"headline":"7 Must","datePublished":"2017-03-18T01:09:43+00:00","dateModified":"2026-03-12T21:19:48+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.chapman.edu\/alumni\/2017\/03\/17\/7-must-read-business-books-for-every-college-entrepreneur\/"},"wordCount":1372,"commentCount":0,"publisher":{"@id":"https:\/\/blogs.chapman.edu\/alumni\/#organization"},"image":{"@id":"https:\/\/blogs.chapman.edu\/alumni\/2017\/03\/17\/7-must-read-business-books-for-every-college-entrepreneur\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.chapman.edu\/alumni\/wp-content\/uploads\/sites\/85\/2017\/03\/ryan.jpg","keywords":["argyros","argyros school of business and economics","entrepreneur","ryan robinson","social media marketing"],"articleSection":["Alumni Guest Post"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blogs.chapman.edu\/alumni\/2017\/03\/17\/7-must-read-business-books-for-every-college-entrepreneur\/","url":"https:\/\/blogs.chapman.edu\/alumni\/2017\/03\/17\/7-must-read-business-books-for-every-college-entrepreneur\/","name":"7 Must - Chapman Alumni","isPartOf":{"@id":"https:\/\/blogs.chapman.edu\/alumni\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.chapman.edu\/alumni\/2017\/03\/17\/7-must-read-business-books-for-every-college-entrepreneur\/#primaryimage"},"image":{"@id":"https:\/\/blogs.chapman.edu\/alumni\/2017\/03\/17\/7-must-read-business-books-for-every-college-entrepreneur\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.chapman.edu\/alumni\/wp-content\/uploads\/sites\/85\/2017\/03\/ryan.jpg","datePublished":"2017-03-18T01:09:43+00:00","dateModified":"2026-03-12T21:19:48+00:00","breadcrumb":{"@id":"https:\/\/blogs.chapman.edu\/alumni\/2017\/03\/17\/7-must-read-business-books-for-every-college-entrepreneur\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.chapman.edu\/alumni\/2017\/03\/17\/7-must-read-business-books-for-every-college-entrepreneur\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.chapman.edu\/alumni\/2017\/03\/17\/7-must-read-business-books-for-every-college-entrepreneur\/#primaryimage","url":"https:\/\/blogs.chapman.edu\/alumni\/wp-content\/uploads\/sites\/85\/2017\/03\/ryan.jpg","contentUrl":"https:\/\/blogs.chapman.edu\/alumni\/wp-content\/uploads\/sites\/85\/2017\/03\/ryan.jpg","width":960,"height":960},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.chapman.edu\/alumni\/2017\/03\/17\/7-must-read-business-books-for-every-college-entrepreneur\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.chapman.edu\/alumni\/"},{"@type":"ListItem","position":2,"name":"7 Must"}]},{"@type":"WebSite","@id":"https:\/\/blogs.chapman.edu\/alumni\/#website","url":"https:\/\/blogs.chapman.edu\/alumni\/","name":"Chapman Alumni","description":"","publisher":{"@id":"https:\/\/blogs.chapman.edu\/alumni\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.chapman.edu\/alumni\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blogs.chapman.edu\/alumni\/#organization","name":"Chapman Alumni","url":"https:\/\/blogs.chapman.edu\/alumni\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogs.chapman.edu\/alumni\/#\/schema\/logo\/image\/","url":"https:\/\/blogs.chapman.edu\/alumni\/wp-content\/uploads\/sites\/85\/2026\/03\/MasterBrand_000-scaled-1.png","contentUrl":"https:\/\/blogs.chapman.edu\/alumni\/wp-content\/uploads\/sites\/85\/2026\/03\/MasterBrand_000-scaled-1.png","width":2560,"height":435,"caption":"Chapman Alumni"},"image":{"@id":"https:\/\/blogs.chapman.edu\/alumni\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blogs.chapman.edu\/alumni\/#\/schema\/person\/12212125c735a8d38c61c1dafaea09bc","name":"Melissa Hoon","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0b21fdd661982f185f50522224df543ca915d8aac42f5153ce58f87b2e8c73d2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0b21fdd661982f185f50522224df543ca915d8aac42f5153ce58f87b2e8c73d2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b21fdd661982f185f50522224df543ca915d8aac42f5153ce58f87b2e8c73d2?s=96&d=mm&r=g","caption":"Melissa Hoon"},"url":""}]}},"_links":{"self":[{"href":"https:\/\/blogs.chapman.edu\/alumni\/wp-json\/wp\/v2\/posts\/5520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.chapman.edu\/alumni\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.chapman.edu\/alumni\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.chapman.edu\/alumni\/wp-json\/wp\/v2\/users\/960"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.chapman.edu\/alumni\/wp-json\/wp\/v2\/comments?post=5520"}],"version-history":[{"count":0,"href":"https:\/\/blogs.chapman.edu\/alumni\/wp-json\/wp\/v2\/posts\/5520\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.chapman.edu\/alumni\/wp-json\/wp\/v2\/media\/5521"}],"wp:attachment":[{"href":"https:\/\/blogs.chapman.edu\/alumni\/wp-json\/wp\/v2\/media?parent=5520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.chapman.edu\/alumni\/wp-json\/wp\/v2\/categories?post=5520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.chapman.edu\/alumni\/wp-json\/wp\/v2\/tags?post=5520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}