{"id":5655,"date":"2017-05-11T15:57:49","date_gmt":"2017-05-11T22:57:49","guid":{"rendered":"https:\/\/blogschapman.wpenginepowered.com\/alumni\/2017\/05\/11\/8-proven-marketing-tactics-for-selling-more-products\/"},"modified":"2026-03-12T21:19:48","modified_gmt":"2026-03-12T21:19:48","slug":"8-proven-marketing-tactics-for-selling-more-products","status":"publish","type":"post","link":"https:\/\/blogs.chapman.edu\/alumni\/2017\/05\/11\/8-proven-marketing-tactics-for-selling-more-products\/","title":{"rendered":"8 Proven Marketing Tactics for Selling More Products"},"content":{"rendered":"<p><span style=\"font-weight: 400\">In the U.S., more than <\/span><a href=\"https:\/\/www.hubspot.com\/marketing-statistics\"><span style=\"font-weight: 400\">81% of shoppers<\/span><\/a><span style=\"font-weight: 400\"> report conducting online research before making big purchase decisions. On top of that, nearly 50% of people who do local searches visit a store within one day.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you want to start a business, that makes staying on top of the latest <\/span><a href=\"https:\/\/www.fundera.com\/blog\/marketing-tactics\"><span style=\"font-weight: 400\">digital marketing tactics<\/span><\/a><span style=\"font-weight: 400\"> crucial to attracting customers. From social media to blogging and search engine optimization, having a strong online presence for your growing business can do much more than just traditional word-of-mouth and offline marketing alone.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Regardless of what you sell, there are two basic principles you need to follow in order to increase your sales with online marketing tactics:<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<ul>\n<li><b><span style=\"font-weight: 400\">Drive traffic to your website and convert visitors into email subscribers.<\/span><\/b><\/li>\n<li><span style=\"font-weight: 400\">Entice your email subscribers to visit your online or physical store.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">First let\u2019s talk about how to drive traffic to your website. Then we\u2019ll focus on eight marketing tactics for getting those valuable subscribers into your online or physical store and buying products.<\/span><\/p>\n<p><b>How to Drive Traffic to Your Website<\/b><\/p>\n<p><span style=\"font-weight: 400\">Before you can hope to increase online sales, you need to have an <\/span><a href=\"https:\/\/www.fundera.com\/blog\/business-domain-name\"><span style=\"font-weight: 400\">active, healthy website<\/span><\/a><span style=\"font-weight: 400\"> with high quality content that motivates people to do business with you. <\/span><\/p>\n<p><span style=\"font-weight: 400\">For most businesses, that means building trust with your community over time\u2014something I\u2019ve learned the hard way through several <\/span><a href=\"https:\/\/relate.zendesk.com\/articles\/overcome-professional-failure-and-career-setbacks\/\"><span style=\"font-weight: 400\">professional failures<\/span><\/a><span style=\"font-weight: 400\"> since graduating from Chapman.<\/span><\/p>\n<p><span style=\"font-weight: 400\">One of the best ways to establish that rapport with your audience is by keeping your existing community up-to-date with blog content and educating new potential customers with regular educational content\u2014at least twice a month. If you need some inspiration on what to write about from your company blog, here\u2019s <\/span><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/23973\/41-Fresh-Blog-Post-Ideas-For-Your-Company-Blog\"><span style=\"font-weight: 400\">a creative list<\/span><\/a><span style=\"font-weight: 400\"> of 40+ different ideas for blog posts from Hubspot.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Before hitting publish on your content, do some <\/span><a href=\"http:\/\/backlinko.com\/keyword-research\"><span style=\"font-weight: 400\">keyword research<\/span><\/a><span style=\"font-weight: 400\"> to make sure that your content is optimized for eventually rising to the top of Google\u2019s search results on a specific phrase related to your business. <\/span><\/p>\n<p><span style=\"font-weight: 400\">When thinking about the types of search terms your customers are using online, start by asking yourself the question, \u201cWho are my customers?\u201d If you\u2019re not completely sure of the trends and commonalities between your existing customers, do <\/span><a href=\"https:\/\/creator.wework.com\/grow-your-business\/marketing\/5-marketing-research-tips-help-jumpstart-startup\/\"><span style=\"font-weight: 400\">a bit of demographic research<\/span><\/a><span style=\"font-weight: 400\"> by polling your most recent or engaged ten to twenty customers rather than making guesses.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you\u2019re starting a graphic design and print shop, you\u2019ll probably want to target business executives in their 40\u2019s or startup founders that constantly network and attend trade shows. If you run a travel agency that caters to backpackers, you\u2019ll probably want to target young professionals and <\/span><a href=\"https:\/\/relate.zendesk.com\/articles\/10-millennials-share-why-and-how-they-ditched-their-jobs-and-joined-the-gig-economy\/\"><span style=\"font-weight: 400\">digital nomads<\/span><\/a><span style=\"font-weight: 400\"> who can afford to travel and want the authentic local experience wherever they visit. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400\">Depending on the kind of people you\u2019re interacting with, you want to find them on the right social media channels. If you do B2B marketing consulting, you may want to run a sponsored post on LinkedIn or an ad campaign through Twitter. If you\u2019re targeting direct consumers rather than commercial clients, focus on growing your audience on Facebook, Instagram or Pinterest to get the best reach for your demographic. Check out this <\/span><a href=\"https:\/\/blog.hootsuite.com\/social-media-advertising\/\"><span style=\"font-weight: 400\">definitive guide<\/span><\/a><span style=\"font-weight: 400\"> from Hootsuite to figure out which social network is right for your business.<\/span><\/p>\n<p><b>How to Generate Email Subscribers<\/b><\/p>\n<p><span style=\"font-weight: 400\">Once you\u2019ve optimized the content you\u2019re publishing on your blog, the next step is converting your readers into email subscribers for your business. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Be sure to include a prominent call-to-action for readers to subscribe across your website, in the sidebar of your blog and strategically placed within your blog posts, to maximize your opportunity for capturing customer emails. <\/span><\/p>\n<p><span style=\"font-weight: 400\">If you\u2019re starting a product-driven business, incentivize your readers with an immediate online or in-store discount in exchange for signing up for your email list and employ inexpensive or free tools like <\/span><a href=\"https:\/\/sumo.com\/app\/list-builder\"><span style=\"font-weight: 400\">Sumo\u2019s List Builder<\/span><\/a><span style=\"font-weight: 400\"> and <\/span><a href=\"http:\/\/optinmonster.com\/\"><span style=\"font-weight: 400\">Optinmonster<\/span><\/a><span style=\"font-weight: 400\"> to create visually appealing email optin forms, display exit-intent popups and more to increase your conversion rates. <\/span><\/p>\n<p><span style=\"font-weight: 400\">For service-based business owners, consider offering a free download, do-it-yourself template, authoritative eBook, <\/span><a href=\"https:\/\/www.ryrob.com\/online-business-courses\/\"><span style=\"font-weight: 400\">online course<\/span><\/a><span style=\"font-weight: 400\"> or complementary phone consultation in exchange for readers to sign up for your email list. If you can provide massive upfront value to your readers in a way that other businesses aren\u2019t willing to do for free, you\u2019ll put yourself in a position to build meaningful relationships with your readers\u2014and convert them into customers. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><b>8 Marketing Tactics for Converting Email Subscribers into Customers<\/b><\/p>\n<p><span style=\"font-weight: 400\">Once you have a growing email list of people who interact with your brand, it\u2019s time to begin experimenting with bringing them into your store and incentivizing them to buy. Here are eight creative tactics to get you started.<\/span><\/p>\n<ol>\n<li><b> Theme Days and Events<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Get people to over to your store by hosting events that include the things they love. Even if you make an exciting product that practically sells itself, like gourmet cupcakes for example, you still need to build context around what your business does, who you are and what you want to represent within your community. This is especially important for businesses that don\u2019t have excitement or shock value built-in, like if you sell office furniture.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Plan an event that\u2019ll bring your email subscribers through the front door. It doesn\u2019t always have to be related to what you sell, either. Going back to your demographic research, if you\u2019ve uncovered that the majority of your customers are pet owners, consider hosting a doggie day at your consignment boutique, <\/span><a href=\"http:\/\/www.columbiatribune.com\/business\/saturday_business\/barking-up-new-business-local-shops-find-dogs-help-sales\/article_9cbf5865-c841-52fe-afde-bfe68c6d66cf.html\"><span style=\"font-weight: 400\">a smart and growing trend in retail<\/span><\/a><span style=\"font-weight: 400\">. Alternatively, you could plan an event that aligns more directly with what your business does for your customers. If you own a farm-to-table restaurant, hosting a monthly cooking class that teaches customers about where the produce and meats they consume actually comes from could be an additional revenue stream that serves to get your most loyal customers even more engaged in your brand.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<ol start=\"2\">\n<li><b> Flash Sales<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">It\u2019s not enough to send your subscribers a monthly coupon for 20% off their next purchase and expect them to show up at your store in droves. You have to <\/span><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2016\/03\/how-to-create-sense-urgency-in-emails\/\"><span style=\"font-weight: 400\">create a sense of urgency<\/span><\/a><span style=\"font-weight: 400\">. Send your subscribers a coupon for their next in-store purchase and tell them they have only 72 hours to redeem it. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Research shows time and time again that <\/span><a href=\"https:\/\/conversionxl.com\/creating-urgency\/\"><span style=\"font-weight: 400\">urgency works<\/span><\/a><span style=\"font-weight: 400\"> wonders in marketing. Tapping into the human fear-of-missing-out (FOMO) response is a surefire way to push people over the tipping point when they\u2019re already interested in what you have to offer. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<ol start=\"3\">\n<li><b> Partnership with Local Philanthropy <\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Helping out whether through donation of funds or committing time to a good cause in your local community is a win-win, especially if it\u2019s well-aligned with your business. Why not get involved in issues that matter to you and your customers? If you\u2019re not sure which causes your customers care about most, send out a <\/span><a href=\"https:\/\/support.google.com\/docs\/answer\/87809?hl=en\"><span style=\"font-weight: 400\">quick survey using Google Docs<\/span><\/a><span style=\"font-weight: 400\"> and ask them to vote on a few options you\u2019re considering. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Once you\u2019ve gotten that feedback, send a follow-up email with plans for your first fundraising event or details about what percentage of sales from each purchase will go to the philanthropy of choice next month. Whether it benefits the local no-kill animal shelter or raises money to support Habitat for Humanity, this gives your customers a sense of ownership and involvement in your business, which can foster a lasting relationship based on more than just transactions. Not only do you extend your brand\u2019s local image and get the local community talking about you in a positive light, you\u2019ll do some genuine good in the world at the same time. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<ol start=\"4\">\n<li><b> Click and Collect <\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">In some cases it might actually be easier for customers to order online and come by your store to pick up their purchase from you. For example, if you run a furniture shop that sells handmade wooden tables, local customers can save on shipping by picking up the product from you instead\u2014which also reduces the amount of work your team has to do. <\/span><\/p>\n<p><a href=\"https:\/\/www.washingtonpost.com\/news\/business\/wp\/2016\/11\/14\/inside-kohls-efforts-to-fill-your-online-orders-faster-this-holiday-season\/?utm_term=.5c39820e248e\"><span style=\"font-weight: 400\">Retailers like Kohl\u2019s<\/span><\/a><span style=\"font-weight: 400\"> have successfully deployed this click and collect strategy to revive many of their struggling brick-and-mortar locations\u2014there\u2019s no reason your store can\u2019t do the same. You can also glean a lot of valuable data on your customers by employing this practice. Kohl\u2019s found that 75% of their click and collect shoppers were enrolled in their loyalty program, which suggests you too might be able to create more recurring business with the people who are really into your products.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<ol start=\"5\">\n<li><b> Retargeting Campaigns<\/b><b><br \/>\n<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Ad retargeting is a smart and <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Behavioral_retargeting\"><span style=\"font-weight: 400\">proven method<\/span><\/a><span style=\"font-weight: 400\"> for bringing in more sales from people who\u2019ve recently visited your website by surfacing ads to them across the web. By using a retargeting vendor like <\/span><a href=\"https:\/\/www.adroll.com\/getting-started\/retargeting\"><span style=\"font-weight: 400\">Adroll<\/span><\/a><span style=\"font-weight: 400\"> or <\/span><a href=\"https:\/\/retargeter.com\/\"><span style=\"font-weight: 400\">Retargeter<\/span><\/a><span style=\"font-weight: 400\">, you can install a tracking pixel on your website that\u2019ll set a cookie in your visitor\u2019s browser, which allows you to display advertisements to those visitors on other participating websites they visit for days, weeks even months after they\u2019re on your site.<\/span><\/p>\n<p><span style=\"font-weight: 400\">With your email subscribers, you\u2019re speaking to people who already trust you enough to give you their email address. They\u2019re more likely to buy from you than someone else if you stay top of mind when they\u2019re ready to make a purchase. <\/span><\/p>\n<ol start=\"6\">\n<li><b> Facebook Ads<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">The genius of using Facebook ads to get the attention of your customers is that you can be laser-focused in who you target with your ad campaigns. Maybe your iPhone accessory shop has too much inventory with Disney character prints and you want to quickly unload hundreds of those types of cases. Create an ad campaign spending $50\/day targeting followers who like Disney films on Facebook and surface your case designs to them at a discount and you\u2019ll get results. This <\/span><a href=\"https:\/\/adespresso.com\/academy\/guides\/facebook-ads-beginner\/\"><span style=\"font-weight: 400\">guide from AdEspresso<\/span><\/a><span style=\"font-weight: 400\"> will get you started on the right foot.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<ol start=\"7\">\n<li><b> Joint Partnerships <\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Go back to the demographic research on your customers and consider some of the other products, services and experiences they probably love. If you\u2019re not sure, ask them! Are your customers into gourmet chocolate? Chances are, they probably love good coffee, too. Reach out to other businesses in your area that sell something your customers probably like and <\/span><a href=\"http:\/\/www.vistaprint.com\/hub\/improve-your-business-through-partnerships\"><span style=\"font-weight: 400\">forge a joint partnership<\/span><\/a><span style=\"font-weight: 400\"> to co-promote your brands together. Host a chocolate and coffee tasting event after hours at your cafe and promote it to both of your email lists, distribute flyers and run a Facebook Ad campaign targeting local customers to get them out for your event.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<ol start=\"8\">\n<li><b> Giveaways<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Everyone likes free stuff. If there\u2019s a product of yours, something else you know your customers love, or even if there\u2019s a low-margin item you plan on discontinuing in the future, a giveaway can be a smart way to create a lot of hype around your business in a relatively short period of time. Incentivize your email subscribers to come in and make in-store purchases by offering a free product or upgrade on all items bought in-store on a specific weekend. Just make sure your customers don\u2019t get used to the expectation of free product, otherwise they may continue waiting for the next deal to roll around.<\/span><\/p>\n<div id='gallery-1' class='gallery galleryid-5655 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/blogs.chapman.edu\/alumni\/walk-down-wall-street-class\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/blogs.chapman.edu\/alumni\/wp-content\/uploads\/sites\/85\/2017\/05\/Walk-Down-Wall-Street-Class-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-5656\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-5656'>\n\t\t\t\tRyan Robinson during the &#8220;Walk Down Wall Street&#8221; class trip.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/blogs.chapman.edu\/alumni\/greek-life-presidents\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/blogs.chapman.edu\/alumni\/wp-content\/uploads\/sites\/85\/2017\/05\/Greek-Life-Presidents-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-5657\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-5657'>\n\t\t\t\tGreek Life presidents\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/blogs.chapman.edu\/alumni\/ryan-robinson-and-austin-huffman\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/blogs.chapman.edu\/alumni\/wp-content\/uploads\/sites\/85\/2017\/05\/Ryan-Robinson-and-Austin-Huffman-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-5658\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-5658'>\n\t\t\t\tRyan Robinson and Austin Huffman\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/blogs.chapman.edu\/alumni\/ryan-robinson-matt-feldman-at-graduation\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/blogs.chapman.edu\/alumni\/wp-content\/uploads\/sites\/85\/2017\/05\/Ryan-Robinson-Matt-Feldman-at-Graduation-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-5659\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-5659'>\n\t\t\t\tRyan Robinson &#8217;12 and Matt Feldman &#8217;12 at the Class of 2012 Commencement.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/blogs.chapman.edu\/alumni\/ryan-robinson-maxime-gheysens-matt-feldman-at-graduation\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/blogs.chapman.edu\/alumni\/wp-content\/uploads\/sites\/85\/2017\/05\/Ryan-Robinson-Maxime-Gheysens-Matt-Feldman-at-Graduation-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-5660\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-5660'>\n\t\t\t\tRyan Robinson, Maxime Gheysens and Matt Feldman at 2012 Commencement.\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Alumni guest post by Ryan Robinson &#8217;12<\/p>\n","protected":false},"author":960,"featured_media":5332,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"custom_author_name":"Ryan Robinson '12","chapman_pin_hero_slider":"","footnotes":""},"categories":[139],"tags":[407,408,409,410,229,411,412,393],"class_list":["post-5655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-guest-post","tag-business-consulting","tag-marketing","tag-online-marketing","tag-online-sales","tag-ryan-robinson","tag-ryrob-com","tag-seo","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chapman Alumni | Chapman Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.chapman.edu\/alumni\/2017\/05\/11\/8-proven-marketing-tactics-for-selling-more-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Proven 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