{"id":6677,"date":"2019-09-24T15:04:33","date_gmt":"2019-09-24T22:04:33","guid":{"rendered":"https:\/\/blogschapman.wpenginepowered.com\/alumni\/2019\/09\/24\/5-steps-to-start-a-blog-and-grow-it-into-a-business-during-college\/"},"modified":"2026-03-12T22:18:08","modified_gmt":"2026-03-12T22:18:08","slug":"5-steps-to-start-a-blog-and-grow-it-into-a-business-during-college","status":"publish","type":"post","link":"https:\/\/blogs.chapman.edu\/alumni\/2019\/09\/24\/5-steps-to-start-a-blog-and-grow-it-into-a-business-during-college\/","title":{"rendered":"5 Steps to Start a Blog (and Grow it into a Business) During College"},"content":{"rendered":"<p>We can all agree that college is an exciting time\u2014from the <a href=\"https:\/\/news.chapman.edu\/2019\/08\/14\/7-tips-to-a-happier-and-smarter-first-semester-at-college\/\" target=\"_blank\" rel=\"noopener noreferrer\">first semester<\/a>\u00a0till the very last day, there\u2019s so much you learn and experience about life, people and yourself.<\/p>\n<p>Do you know what one of the best ways to capture those experiences is? Learn how to start a blog\u00a0to both\u00a0document your time in college and begin laying the foundation for your future career.<\/p>\n<p>Apart from the fact that blogs are a great way to express yourself, they also contribute to building your own personal brand, which is a valuable asset to have going forward. What\u2019s more, is that you never know when this personal blog (or Instagram account) of yours may actually turn into a real business that has the potential to grow in the years to come.<\/p>\n<p><a href=\"https:\/\/www.ryrob.com\/what-is-blog\/\">The blog<\/a>\u00a0I started almost ten years ago during <a href=\"https:\/\/www.chapman.edu\/our-faculty\/niklas-myhr\">professor Niklas Myhr<\/a>\u2019s Internet Marketing class has become the business I\u2019m now working on full-time. And it all began as a simple destination where I wrote about my experiences working on side projects and learning about marketing as a college student.<\/p>\n<p>Wondering where to begin with starting your own blog while you\u2019re still in college? It\u2019s not as complicated as it sounds. Here are the five critical steps to starting a blog and growing it into what can eventually become a full-on business.<\/p>\n<h3 id=\"h.fojrdr8ojb32\"><strong>1. Pick your blog\u2019s name and get it online<\/strong><\/h3>\n<p>The <a href=\"https:\/\/www.ryrob.com\/how-name-blog\/\">name of your blog<\/a>\u00a0tells readers a lot about who you are, the topics you\u2019re blogging about, if they\u2019ll resonate with your message and even more.<\/p>\n<p>It\u2019s estimated that there are now over <a href=\"https:\/\/www.ryrob.com\/blogging-statistics\/\">500 million blogs on the internet<\/a>. Therefore, it stands to reason that it\u2019ll take some effort to truly stand out from the crowd. Especially if you hope to <a href=\"https:\/\/www.ryrob.com\/how-write-blog-post\/\">write blog content<\/a>\u00a0that people will actually want to read for the long run.<\/p>\n<p>First things first. You\u2019ll need to do some\u00a0research on the industry and topics you plan to write about. Take time to discover other prominent bloggers in your industry. Find out what\u2019s working for them in terms of clever blog names in this space. Answer questions like:<\/p>\n<ul>\n<li>How are they branding themselves?<\/li>\n<li>What kind of names are they choosing for their blogs? Any trends stick out?<\/li>\n<li>How are their readers responding to their work?<\/li>\n<\/ul>\n<p>As you go through the examples within your <a href=\"https:\/\/www.ryrob.com\/blog-niche\/\">blog niche<\/a>, determine what kind of blog you want to create. How is your blog going\u00a0to be different than everything else that\u2019s out there?<\/p>\n<p>You want a blog name that\u2019s unique. So if you\u2019re having a hard time thinking of a name, try using a <a href=\"https:\/\/smartwp.com\/domain-name-generator\/\" target=\"_blank\" rel=\"noopener noreferrer\">domain name generator<\/a>\u00a0that can give you clever ideas and available variations of the words that are still open to be registered today.<\/p>\n<p><strong>Getting your blog online<\/strong><\/p>\n<p>While there are plenty of free options for getting your blog online and starting to test things out (on platforms like <a href=\"https:\/\/www.tumblr.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tumblr<\/a>, <a href=\"https:\/\/medium.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Medium<\/a>\u00a0and <a href=\"https:\/\/www.blogger.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blogger<\/a>) any of these free platforms will come with heavy restrictions on the design and monetization capabilities of your website.<\/p>\n<p>I recommend using an affordable web hosting company like either <a href=\"https:\/\/www.dreamhost.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dreamhost<\/a>\u00a0or <a href=\"https:\/\/www.bluehost.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bluehost <\/a>to get your blog online for just a few dollars per month\u2014because they\u2019re both affordable, quick and secure. Web hosting is your blog\u2019s home base online, which makes it one of the most important investments in starting a successful blog.<\/p>\n<p>Another major upside of choosing a website hosting company like Dreamhost or Bluehost, is that they\u2019ll also make it easy for you to design your blog using the world\u2019s most popular (and free) <a href=\"https:\/\/www.ryrob.com\/best-website-builders\/\">website builder<\/a>\u2014WordPress. There are thousands of free resources, tutorials and video walkthroughs already out there on creating a website with WordPress, which makes it the go-to blogging platform today.<\/p>\n<h3 id=\"h.c65gxde7rl5m\"><strong>2. Design your blog (with free themes and tools)<\/strong><\/h3>\n<p>Imagine landing on a cluttered blog, filled with tons of distracting fonts and colors\u2014there\u2019s no way you can remain engaged or even begin to read it. This is why having a well-designed blog is so important, because it plays a critical role in engaging and retaining readers.<\/p>\n<p>As a beginner blogger, I strongly recommend setting up a self-hosted WordPress site for your blog. You can download one of the many thousands of great, free <a href=\"https:\/\/www.ryrob.com\/best-wordpress-themes\/\">WordPress themes<\/a>\u00a0and you\u2019ll be off to the races.<\/p>\n<p>The best blog designs are those that are clear, simple and easy to consume. Apart from how your blog looks, it is also important to ensure it works well across different devices and browsers. Always make it a point to <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noopener noreferrer\">test how mobile-friendly your blog is<\/a>\u00a0before going live.<\/p>\n<p>If you\u2019re starting a WordPress blog, you\u2019ll want to leverage a few of the best plugins the platform offers, in order to add additional functionality and make your blog come to life.<\/p>\n<p>While there are a wide number of plugins and tools available, here are 5 must-have WordPress plugins to install from the time \u00a0you start a blog:<\/p>\n<ul>\n<li><a href=\"https:\/\/yoast.com\/wordpress\/plugins\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yoast SEO<\/a>\u00a0&#8211; to optimize your blog post titles, descriptions, content length and other blog elements for search engines<\/li>\n<li><a href=\"https:\/\/socialsnap.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social Snap <\/a>&#8211; to encourage social sharing and drive traffic to your blog<\/li>\n<li><a href=\"https:\/\/wp-rocket.me\/\" target=\"_blank\" rel=\"noopener noreferrer\">WP Rocket<\/a>\u00a0&#8211; to ensure your blog loads quickly<\/li>\n<li><a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress <\/a>&#8211; to build a gated community around your blog content<\/li>\n<li><a href=\"https:\/\/wordpress.org\/plugins\/insert-headers-and-footers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Insert Headers and Footers<\/a>\u00a0&#8211; to insert code snippets with ease<\/li>\n<\/ul>\n<h3 id=\"h.vs7x03wlsjfl\"><strong>3. Write your first blog posts<\/strong><\/h3>\n<p>Once you\u2019ve got a name for your blog and have dialed in the design, it\u2019s time to <a href=\"https:\/\/www.ryrob.com\/blog-post-ideas\/\">generate some blog post ideas<\/a>\u00a0and move into actually creating content.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8504 alignright\" src=\"https:\/\/www.ryrob.com\/wp-content\/uploads\/2019\/09\/pasted-image-0-1.png\" alt=\"pasted image 0 1\" width=\"404\" height=\"225\" \/><\/p>\n<p>Start with doing <a href=\"https:\/\/www.ryrob.com\/keyword-research\/\">keyword research<\/a>\u00a0using a free tool like <a href=\"https:\/\/www.twinword.com\/ideas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Twinword Ideas<\/a>\u00a0and learn how much demand there is for the keywords people are searching for within your niche. Make a note of all the topics and ideas you come up with, grouping similar ideas together.<\/p>\n<p>Maintain an <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1IpoRFKOcbIOguuAboUVEKhRDMbB_8A1cXMIMj-DtPUQ\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener noreferrer\">editorial calendar<\/a>\u00a0where you can plug in your blog post topics along with the keywords you\u2019re targeting and set a deadline for posting each article. This helps you approach your blog in an organized, thoughtful manner.<\/p>\n<p>These are the key elements of what it takes to <a href=\"https:\/\/www.ryrob.com\/how-write-blog-post\/\">write a blog post<\/a>\u00a0that effectively delivers value to your readers and communicates clearly:<\/p>\n<ul>\n<li>Compelling headlines that attract clicks<\/li>\n<li>SEO-friendly URL<\/li>\n<li>Engaging introduction to hook readers<\/li>\n<li>Visually appealing (using images, videos, infographics and other visual elements)<\/li>\n<li>Easily readable and scannable<\/li>\n<\/ul>\n<h3 id=\"h.c0knrj708yy7\"><strong>4. Promote your content and generate traffic<\/strong><\/h3>\n<p>After all the hard work and effort you put into creating your content, you\u2019ll want to spend even more time in promoting that content and <a href=\"https:\/\/www.ryrob.com\/drive-traffic-website\/\">driving traffic to your blog<\/a>. This is where the fun really begins.<\/p>\n<p>Here\u2019s how you can drive in new visitors and grow your blog readership:<\/p>\n<ul>\n<li>Share your blog content on the social media channels that best suit your niche and audience interests (like Instagram, Pinterest, LinkedIn, Facebook and Twitter)<\/li>\n<li>Engage with people in Facebook and LinkedIn groups, on Quora and in Reddit threads by providing value related to your blog niche<\/li>\n<li><a href=\"https:\/\/www.ryrob.com\/guest-blogging\/\">Guest blog<\/a>\u00a0on other relevant sites that already have an existing readership<\/li>\n<li>Get featured in email newsletters of other (more established) bloggers in your space<\/li>\n<li>Network with other bloggers and collaborate with them on social co-promotion<\/li>\n<\/ul>\n<h3 id=\"h.34j5zix4mjq5\"><strong>5. Monetize your readership<\/strong><\/h3>\n<p>Blogging requires an investment of time and effort. While monetization shouldn\u2019t be your number one priority when you\u2019re just starting off, it certainly needs to be a long-term goal if you want to build a business behind your blog.<\/p>\n<p><a href=\"https:\/\/www.ryrob.com\/make-money-blogging\/\">Making money from your blog <\/a>becomes easier when you first spend quality time at consistently sharing valuable content, building a relationship with your readers and forming a community around your blog. Those are the prerequisites.<\/p>\n<p>Let\u2019s take a look at how you can monetize your readership once you\u2019ve started to hit your groove as a new blogger:<\/p>\n<ul>\n<li>Sell your expertise (writing, designing, social media management, public relations, etc.)<\/li>\n<li>Accept sponsored content from brands, companies or individuals who want to reach your readers<\/li>\n<li>Create and sell an online course, eBook or other digital product for your audience<\/li>\n<li>Join high-quality advertising networks and sell ad space on your blog<\/li>\n<li>Become an advocate through affiliate programs for the tools you love using<\/li>\n<li>Sell a physical product, dropship an existing product or build a software tool<\/li>\n<\/ul>\n<h3 id=\"h.b6l7976cj2op\"><strong>Over to You<\/strong><\/h3>\n<p>Launching a blog is exciting and full of new learning opportunities, but growing a blog to profitability is no easy feat. It requires creativity, consistency, the willingness to experiment and a whole lot of patience.<\/p>\n<p>It\u2019s important to listen to your early readers and observe how they engage with your content, because at the end of the day\u2014it\u2019s all about giving them a compelling reason to come back to your blog and continue consuming what you\u2019re creating.<\/p>\n<p>Follow these five essential steps to starting a blog, driving quality traffic and eventually growing your blog into a profitable business. For an even more in-depth tutorial, check out my ultimate guide on how to start a blog.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><em><strong>Ryan Robinson<\/strong> graduated from Chapman University in 2012 with a degree in <a href=\"https:\/\/www.chapman.edu\/business\/undergraduate\/business-administration.aspx\">business administration<\/a> entrepreneurship and finance and a <a href=\"https:\/\/www.chapman.edu\/education\/undergraduate\/leadership.aspx\">minor in leadership<\/a>. Today, the Chapman alumnus is a blogger, podcaster and\u00a0 &#8216;side project aficionado.&#8217; Connect with <a href=\"https:\/\/www.linkedin.com\/in\/theryanrobinson\/\">Ryan on LinkedIn<\/a> and find other alumni in your industry via the <a href=\"https:\/\/www.linkedin.com\/school\/chapman-university\/people\/\">LinkedIn Alumni Search tool.<\/a>\u00a0<\/em><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<div class=\"middleRightContainer\">\n<div class=\"main\">\n<div class=\"wysiwyg-widget editableContent clearfix\">\n<blockquote>\n<div class=\"content\"><strong>Links:<\/strong> Many of the above links are managed by organizations other than Chapman University. Always use caution and your best personal judgement when disclosing your personal information. These links are being provided as a convenience and for informational purposes only; they do not constitute an endorsement or an approval by Chapman University of any of the products, services or opinions of the corporation or organization or individual. Chapman University bears no responsibility for the accuracy, legality or content of the external site or for that of subsequent links.<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Alumni Guest Post by Ryan Robinson &#8217;12<\/p>\n","protected":false},"author":3091,"featured_media":7258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"custom_author_name":"Ryan Robinson '12","chapman_pin_hero_slider":"","footnotes":""},"categories":[139],"tags":[525,526,134,527,528,529,102,530,229],"class_list":["post-6677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-guest-post","tag-agryos-alumni","tag-alumni-guest-post","tag-argyros-school-of-business-and-economics","tag-blogging","tag-business","tag-class-of-2012","tag-entrepreneurship","tag-how-to","tag-ryan-robinson"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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