Skilled giving: how young professionals could make a great impact despite not having the financial means to make large monetary donations. Through Forge54, volunteers are able to give thousands of dollars to a nonprofit by using their advertising, marketing, or publicity skill sets.
I talked with Mina Zivkovic, one of the executive officers of the organization. Entering her fourth Forge54 weekend, she was able to give me a look into what the crazy-amazing weekend looks like! Here’s what she had to say:
Forge54 is an annual skilled giving weekend where volunteers comprised of young professionals and students create an entire marketing campaign for one lucky nonprofit. Volunteers all come together for 54 hours, starting at noon on Friday, to produce the work. On Sunday evening, the nonprofit’s marketing campaign is presented to the grateful (and usually teary-eyed) clients. This year, Forge54’s nonprofit is the Ocean’s Institute in Dana Point!
The Forge54 weekend provides volunteers with a chance to network, learn and give back. Participants will collaborate with professionals in the industry and make connections with other team members, leaders and mentors. Each member should walk away from a Forge event with newfound knowledge in the form of a new skill, technique, process or even just a new attitude towards the work they do.
The first Forge54 weekend was in 2013. Torrey Tayenaka founded the organization after giving some thought to how young professionals could make a great impact despite not having the financial means to make large monetary donations. The weekend starts on Friday at noon with a briefing from the nonprofit. Volunteers meet with respective teams and begin brainstorming assets that they could work on for the nonprofit. Nonstop work (with only short interruptions for coffee and dance parties) begins Friday afternoon and continues until Sunday at 6 p.m. when all the deliverables are presented to the nonprofit. This is not a weekend of work, but rather a joint effort of creation, creativity and inspiration intended to be as fun as it is productive.
To apply, go to http://www.forge54.com/become-a-volunteer/.