5 posts from

October 2017


SCC 400 and the Rethink Campaign Hands-On Approach to a Theory Based Education

October 31, 2017 by Heather Matley and Tessa King | Course Overviews

SCC 400 and the Rethink Campaign By Heather Matley, Carolyn Crosby, and Tessa King. The semester long course SCC 400, or Message Design II, works to instill effective message implementation skills in students by giving them the chance to design and implement a campaign under expert supervision. Students  are able to gain first hand marketing experience while applying

The Theory of Buying a Flamingo Theories of Persuassion (COM 210)

October 27, 2017 by Carolyn Devan, Brooke Francis, Hannah Klinedinst | Course Overviews

by Carolyn Devan, Brooke Francis, Hannah Klinedinst What if I told you I had the background knowledge to persuade you to buy a flamingo? Well, I may just be able to with the help of my little friend, Theory of Planned Behavior. Looking at your behavior, normative, and control beliefs I can ideally predict and

From Student to Teacher Alumni Spotlight: Brett Robertson COM '14

October 18, 2017 by | Alumni

Some students never leave school, like all of your professors! Read about Chapman alum Brett Robertson’s experience transitioning from student to teacher post-graduation at the University of Texas at Austin.    Tell us about what you are currently doing. I am currently a Ph.D. student and Instructor of Communication Studies at The University of Texas

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