4 posts from

October 2017

  
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SCC 400 and the Rethink Campaign Hands-On Approach to a Theory Based Education

October 31, 2017 by Heather Matley and Tessa King | Student Guest Blogger

SCC 400 and the Rethink Campaign By Heather Matley, Carolyn Crosby, and Tessa King. The semester long course SCC 400, or Message Design II, works to instill effective message implementation skills in students by giving them the chance to design and implement a campaign under expert supervision. Students  are able to gain first hand marketing experience while applying

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The Theory of Buying a Flamingo Theories of Persuassion (COM 210)

October 27, 2017 by Carolyn Devan, Brooke Francis, Hannah Klinedinst | Student Guest Blogger

by Carolyn Devan, Brooke Francis, Hannah Klinedinst What if I told you I had the background knowledge to persuade you to buy a flamingo? Well, I may just be able to with the help of my little friend, Theory of Planned Behavior. Looking at your behavior, normative, and control beliefs I can ideally predict and