Hey everyone! My name is Sarah Hertzberg and I am a first-year strategic and corporate communication major with a business administration minor. This spring I had the awesome opportunity to intern for Mariner West, a new Chapman student run company featuring preppy beach lifestyle clothing. I have really enjoyed working with the company because I got to meet with many diverse people who have different talents and interests. I have worked with people specializing in finance, creative writing, film, and more. I am a marketing intern and I contribute to planning marketing events, tabling, branding initiatives, and running the Instagram page. However, my role extended beyond just marketing tasks as I also gained experience in other aspects of the business including management, administrative responsibilities, keeping track of finances, design, and creating content for promotional videos.
Also, by interning at Mariner West, I had the opportunity to attend many awesome Chapman events such as the recent event, “House of the Arts”. My team and I brought the beach to Memorial Lawn as we created a set up with sand, palm trees, a surfboard, and more in order to display our products. The night was exciting and I was absolutely amazed by all of the artistic talents, from singers to fashion designers. I really enjoyed representing Mariner West and getting to share information about how awesome the company is.
In addition, after learning the importance of having a strong internal brand in a company in my SCC 100 class, I really appreciate Mariner West’s mission of creating a work environment that values having fun. We stress our motto of having “no shortage of good days” and I feel that being a part of the team is no exception. I have met many talented people who have been a great time to work with. I appreciate having respect for one another, working together as a team, always keeping positive attitudes, and keeping the work environment light-hearted. I believe that our success as a team can be attributed to our positive and fun company culture.
I have also gained extensive experience in promoting and maintaining an external brand. So far I have helped to promote our brand identity as being altruistic because we give ten percent of our proceeds to the Ocean Foundation. I have learned how to best promote an external brand through different channels including social media posts, a blog, a website, and through interpersonal interactions. In addition, I have also spent time promoting the idea of blending East Coast prep with West Coast vibes through ways of designing booths, presentations, our Instagram feed, and a promotional video. Overall, I have learned so much about the importance of marketing and branding in a company. I am very excited to continue working with Mariner West throughout the next years and watching the company grow!