7 posts categorized in

Marketing

  

Apply to Join Forge54 The weekend-long marketing campaign project is looking for Chapman applicants!

September 14, 2017 by | Student Guest Blogger

Skilled giving: how young professionals could make a great impact despite not having the financial means to make large monetary donations. Through Forge54, volunteers are able to give thousands of dollars to a nonprofit by using their advertising, marketing, or publicity skill sets. I talked with Mina Zivkovic, one of the executive officers of the

Pitch this. A music marketing agency internship.

May 26, 2017 by | Student Guest Blogger

Girlie Action is a Music Marketing Agency with headquarters located in New York City. I intern for the Los Angeles office, which is located in downtown LA in the Arts District. After transitioning from a management internship, I was very nervous to work for an agency as they are known for being high-stress and high-pressure.

HOW TO GET BRANDING RIGHT: Strategic messaging lessons from Startups Event Synopsis by SCC Senior Shoshana Feld-Sobol

February 16, 2017 by Shoshana Feld-Sobol | Student Guest Blogger

On Wednesday, February 8, the School of Communication and the Office of IS&T brought a world renowned branding expert to campus to share with us his wisdom and expertise on the topic of branding. Fabian Geyrhalter is the Founder and Principal of FINIEN, a Los Angeles based branding company who has seen wild success working with

Marketing Through a Communicator’s Lens Putting Strategic and Corporate Communication to Work

January 20, 2017 by Olivia Shove '16 | Student Guest Blogger

Taught by Kara Udziela, Marketing through a Communicator’s Lens (SCC 329) exposes students to the reality of real world industries, and arms students with firsthand experience in conducting market research and developing thorough marketing plans – valuable additions to any future marketer’s portfolio. In addition to the comprehensive projects, Kara invites several guest