34 posts categorized in

Student Guest Blogger

  
680

SCC 400 and the Rethink Campaign Hands-On Approach to a Theory Based Education

October 31, 2017 by Heather Matley and Tessa King | Student Guest Blogger

SCC 400 and the Rethink Campaign By Heather Matley, Carolyn Crosby, and Tessa King. The semester long course SCC 400, or Message Design II, works to instill effective message implementation skills in students by giving them the chance to design and implement a campaign under expert supervision. Students  are able to gain first hand marketing experience while applying

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The Theory of Buying a Flamingo Theories of Persuassion (COM 210)

October 27, 2017 by Carolyn Devan, Brooke Francis, Hannah Klinedinst | Student Guest Blogger

by Carolyn Devan, Brooke Francis, Hannah Klinedinst What if I told you I had the background knowledge to persuade you to buy a flamingo? Well, I may just be able to with the help of my little friend, Theory of Planned Behavior. Looking at your behavior, normative, and control beliefs I can ideally predict and

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Apply to Join Forge54 The weekend-long marketing campaign project is looking for Chapman applicants!

September 14, 2017 by | Student Guest Blogger

Skilled giving: how young professionals could make a great impact despite not having the financial means to make large monetary donations. Through Forge54, volunteers are able to give thousands of dollars to a nonprofit by using their advertising, marketing, or publicity skill sets. I talked with Mina Zivkovic, one of the executive officers of the