{"id":3884,"date":"2019-11-11T23:33:46","date_gmt":"2019-11-11T23:33:46","guid":{"rendered":"https:\/\/blogschapman.wpenginepowered.com\/communication\/2019\/11\/11\/paid-media-marketing-in-the-mile-high-city\/"},"modified":"2019-11-11T23:33:46","modified_gmt":"2019-11-11T23:33:46","slug":"paid-media-marketing-in-the-mile-high-city","status":"publish","type":"post","link":"https:\/\/blogs.chapman.edu\/communication\/2019\/11\/11\/paid-media-marketing-in-the-mile-high-city\/","title":{"rendered":"Paid Media Marketing in the Mile High City"},"content":{"rendered":"<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Laura Roosevelt | School of Communication Alumni Profile\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AKzbMMMj-z0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>Laura Roosevelt graduated in 2017 with a degree in strategic and corporate communication and minors in advertising and Spanish. She started her career at Just Media in San Francisco as a media account associate. Now she is back in her hometown of Denver, CO working for Vail Resorts in their paid media strategy department. Connect with Laura on <a href=\"https:\/\/www.linkedin.com\/in\/lauraroosevelt\/\">LinkedIn<\/a>.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2618 alignright\" src=\"https:\/\/blogs.chapman.edu\/communication\/wp-content\/uploads\/sites\/77\/2017\/11\/Roosevelt-Laura-Ski.jpg\" alt=\"\" width=\"261\" height=\"391\" srcset=\"https:\/\/blogs.chapman.edu\/communication\/wp-content\/uploads\/sites\/77\/2017\/11\/Roosevelt-Laura-Ski.jpg 480w, https:\/\/blogs.chapman.edu\/communication\/wp-content\/uploads\/sites\/77\/2017\/11\/Roosevelt-Laura-Ski-200x300.jpg 200w\" sizes=\"auto, (max-width: 261px) 100vw, 261px\" \/>Where do you work and what is your job title?<\/strong><br \/>\nI work at Vail Resorts as a Senior Specialist, Paid Media Strategy<\/p>\n<p><strong>What does your job entail?<\/strong><br \/>\nI am a specialist on the media team supporting the paid media strategy for our 19 (and growing) mountain resorts and other lines of business. This is my Experience of a Lifetime.<\/p>\n<p><strong>Tell us about your job search process.<\/strong><br \/>\nRight out of school, I moved to the San Francisco Bay Area and started working for a media agency (Just Media) as a Media Account Associate and subsequently earned a promotion to Media Account Manager. I found the company and role after presenting on a panel my senior year; a mother of an incoming freshman was impressed by my acumen and offered to network with me connecting me to several companies including Just Media. There I worked on a variety of accounts from B2B Technology to Museums to Non-Profit.<\/p>\n<p>When I was ready to return home to the Denver Metro area, I started looking for jobs in media at both agencies and brands. I&#8217;ve been skiing at Vail since I was little and I have been a season pass holder for over 20 years so to find an open media role with the company was so exciting. I have a friend who works in another department at Vail Resorts who I met at an internship in college, so I reached out to her via LinkedIn, spent New Year&#8217;s Day formally applying to the role, and the rest is history! I&#8217;m stoked to be working for a brand that I&#8217;ve looked up to my whole life.<\/p>\n<p><strong>Tell us about your internship experience while at Chapman.<\/strong><br \/>\nI interned with both the USA Pro Challenge (professional cycling race) and at the Orange County Transportation Authority (regional transportation).<\/p>\n<p>I also worked as a Tour Guide in the Office of Admission, worked in the tutoring center on campus, babysat for a family in Newport Beach, and sold popsicles with Front Porch Pops (at many music festivals and farmers markets, most notably at Coachella).<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2617 alignleft\" src=\"https:\/\/blogs.chapman.edu\/communication\/wp-content\/uploads\/sites\/77\/2017\/11\/Roosevelt-Laura-Grad.jpg\" alt=\"\" width=\"311\" height=\"552\" srcset=\"https:\/\/blogs.chapman.edu\/communication\/wp-content\/uploads\/sites\/77\/2017\/11\/Roosevelt-Laura-Grad.jpg 540w, https:\/\/blogs.chapman.edu\/communication\/wp-content\/uploads\/sites\/77\/2017\/11\/Roosevelt-Laura-Grad-169x300.jpg 169w\" sizes=\"auto, (max-width: 311px) 100vw, 311px\" \/>Why did you choose Chapman University and the School of Communication?<\/strong><br \/>\nVery simply, I chose Chapman for its size and location. I was an Undeclared student from Colorado and sunny southern California sounded like a good idea. When touring the school, I read the quotation behind Charles C. Chapman and started crying (&#8220;I can liken life before you to that of a ship&#8230;&#8221;). That&#8217;s when I knew Chapman would be my home (it&#8217;s a good read right before graduation right before you step into the &#8220;real world&#8221;).<\/p>\n<p>What I found at Chapman was so much more than its size and location &#8211; it&#8217;s filled with students who are happy to be there and I think that makes a difference. Students tend to be engaged in and out of the classroom: during discussions, with their professors, in their arts, athletics, and social clubs. Students are also eager to support one another. The community is really unbeatable.<\/p>\n<p>I heard about the School of Communication during my Freshman Orientation and was taking classes by my second semester. I chose the Strategic and Corporate Communication major because it seemed to be a good training ground for practical applications of communication skills in the working world. The professors are also very interesting &#8211; I encourage you to take classes with adjunct professors who hold full-time jobs in their industry. You get to learn about their day-to-day while connecting it to the classroom curriculum.<\/p>\n<p><strong>How has your School of Communication degree benefited you in your career?<\/strong><br \/>\nWhat has benefited me most in my career is how I was &#8220;raised&#8221; to be a young professional by the School of Communication and Chapman University: sending handwritten thank you notes after interviews, speaking up in meetings, putting forward innovative ideas, challenging the status quo, recognizing it&#8217;s okay for the status quo to continue for the time being, networking, volunteering in my community, seeking a life and career that align with my personal values.<\/p>\n<p><strong>What advice do you have for undergraduate students or recent graduates?<\/strong><br \/>\nNetwork. Network. Network! Talk to the people you know, make it known what you&#8217;re interested in, reach out for informational interviews, follow up on your networking leads, thank those people for their time, seek opportunities where you can continually grow.<\/p>\n<p>If you&#8217;re looking for a job post-grad, spend at least 80% of your time networking and 20% of your time applying to jobs cold. Those are totally made up percentages, but of all the jobs and internships I&#8217;ve held I think I&#8217;ve filled out one application cold.<\/p>\n<p>Undergraduates &#8211; enjoy your time at Chapman. It is a really special place and once undergrad is over, it&#8217;s over. While your duties may feel overwhelming at times, take time to just enjoy college and this part of your life.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alumni Spotlight: Laura Roosevelt \\&#8217;17<\/p>\n","protected":false},"author":1300,"featured_media":2620,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"custom_author_name":"","chapman_pin_hero_slider":"","footnotes":""},"categories":[30],"tags":[],"class_list":["post-3884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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