{"id":4007,"date":"2020-12-07T12:43:08","date_gmt":"2020-12-07T12:43:08","guid":{"rendered":"https:\/\/blogschapman.wpenginepowered.com\/communication\/2020\/12\/07\/marketing-and-production\/"},"modified":"2026-07-20T06:20:46","modified_gmt":"2026-07-20T06:20:46","slug":"marketing-and-production","status":"publish","type":"post","link":"https:\/\/blogs.chapman.edu\/communication\/2020\/12\/07\/marketing-and-production\/","title":{"rendered":"Marketing and Production"},"content":{"rendered":"

My name is Emma Forman, and I am majoring in Strategic and Corporate Communication and minoring in Public Relations. During the summer of 2020 I interned at a production company called Manhattan Beach Studios as a marketing intern. My experience was different due to COVID-19, however, that did not take away from the internship. I worked remotely and in the studio throughout my time at Manhattan Beach Studios.\u00a0<\/span><\/p>\n

I was given a wide variety of opportunities to learn new skills and apply them to my major. I completed marketing and production tasks, as well as working as a PA\u00a0 (production assistant) on some shoots. I gained skills in Adobe and in marketing. I also was given a wide variety of tasks that allowed me to develop new skills, and learn lessons.\u00a0<\/span><\/p>\n

\"\"
An Instagram ad I helped create<\/figcaption><\/figure>\n

I would usually work on Instagram posts and blogs that helped advertise Manhattan Beach Studios. I always had fun coming up with new posts and writing the blogs. I learned how to properly write a blog that incorporates SEO (search engine optimization) and keywords. The work I did in these areas allowed me to use and strengthen some of the knowledge I obtained in my classes.\u00a0<\/span><\/p>\n

Additionally, I would brainstorm ideas for services the company could provide. In COM 212, Group Communication, I learned about the importance of brainstorming and how great ideas can be developed from bad ones. When I was learning about this topic I never realized how much brainstorming I would have to do in my internship. Although my ideas were not bad, they were inexperienced, which led to my boss teaching me. Another common task I had was doing research for the company\u2019s current projects; i.e. documentaries and retail. I enjoyed doing the research and working in the pre-production side of projects. I utilized sections of the 10-step process I learned in SCC 100 when I was researching. For example, determining the focus and purpose, as well as the target audience.\u00a0<\/span><\/p>\n

Because my internship was at a production studio, I had the opportunity to learn about cameras, lighting, and video. Even though these are not for Strategic and Corporate Communication, I can use this knowledge to my advantage. My goal is to work in the entertainment business, so by learning about the technical and production areas I can gain skills that will allow me to succeed in the entertainment industry. Overall, it was incredibly beneficial to see and learn about everything from pre-production, production, to post-production.<\/span><\/p>\n

One of my favorite things about the internship was seeing my work come to fruition. Considering, this was my first real experience with anything involving my major, I loved being able to see what I could create. I got to help start many projects and I am excited to see how they turn out. Another part I loved was using my knowledge I had learned in class. After applying the information I had learned, I was able to better understand and remember the topics.<\/span><\/p>\n

An important takeaway from this experience is seeing the benefits of being open to new tasks. There were some times I felt incredibly inexperienced, but the whole point was to learn, and my boss never missed a chance to teach me something new. I also got to work in areas that are not my main interest, but I am glad I got to see how it works. I even found some new interests. Don’t be afraid to try new things! You never know where an internship may take you.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Emma Forman\\’s internship at Manhattan Beach Studios<\/p>\n","protected":false},"author":3764,"featured_media":4011,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"custom_author_name":"","chapman_pin_hero_slider":"","footnotes":""},"categories":[33,1],"tags":[],"class_list":["post-4007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internships","category-uncategorized"],"yoast_head":"\nSchool of Communication | Chapman Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.chapman.edu\/communication\/2020\/12\/07\/marketing-and-production\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing and Production - 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