{"id":5351,"date":"2022-08-01T19:36:08","date_gmt":"2022-08-01T19:36:08","guid":{"rendered":"https:\/\/blogschapman.wpenginepowered.com\/communication\/2022\/08\/01\/my-experience-as-a-social-media-director-for-beachbrella\/"},"modified":"2026-07-20T06:20:50","modified_gmt":"2026-07-20T06:20:50","slug":"my-experience-as-a-social-media-director-for-beachbrella","status":"publish","type":"post","link":"https:\/\/blogs.chapman.edu\/communication\/2022\/08\/01\/my-experience-as-a-social-media-director-for-beachbrella\/","title":{"rendered":"My Experience as a Social Media Director for BeachBRELLA"},"content":{"rendered":"<p><span style=\"font-weight: 400\">We all know that social media has become a crucial aspect of our lives, especially for businesses. For the past two semesters, I have had the opportunity to work as a Social Media Director for Beach<\/span><\/p>\n<figure id=\"attachment_5354\" aria-describedby=\"caption-attachment-5354\" style=\"width: 269px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-5354\" src=\"https:\/\/blogs.chapman.edu\/communication\/wp-content\/uploads\/sites\/77\/2022\/05\/IMG_5820-e1652468923732.jpeg\" alt=\"\" width=\"269\" height=\"359\" \/><figcaption id=\"caption-attachment-5354\" class=\"wp-caption-text\">A display with every umbrella located in Downtown Laguna Beach.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">BRELLA. This company is a small company located in Laguna Beach, CA that sells chic beach umbrellas that are 100% UV protective. My learning objectives for this internship included; Conducting research to determine what hashtags and content capture the viewer&#8217;s attention the most to determine if our tactics are meaningful as well as, Gain an understanding on how to perform video reels to increase our engagement successfully.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Throughout my internship, my tasks involved:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Planning social media posts for the company.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Writing blog posts.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Communicating with any direct messages received.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Overall ensuring our social media presence remained consistent.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">The platforms I consistently worked on included; Instagram, Facebook, and Pinterest.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The most relevant communication course that helped my success throughout my internship was Message Design 1. We learned how to effectively create content and campaigns to a designated target audience in the class. In this course, I used the tools taught to help develop various campaigns for the company. One campaign specifically was a Valentine&#8217;s Day giveaway with a popular swimwear brand called PQ Swim. I was in charge of designing the content, ensuring we were reaching our target audiences, and implementing the giveaway. After the giveaway ended, I evaluated what we did together and discussed things to improve upon next time.<\/span><\/p>\n<figure id=\"attachment_5353\" aria-describedby=\"caption-attachment-5353\" style=\"width: 153px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-5353\" src=\"https:\/\/blogs.chapman.edu\/communication\/wp-content\/uploads\/sites\/77\/2022\/05\/IMG_5877.jpeg\" alt=\"\" width=\"153\" height=\"204\" srcset=\"https:\/\/blogs.chapman.edu\/communication\/wp-content\/uploads\/sites\/77\/2022\/05\/IMG_5877.jpeg 1512w, https:\/\/blogs.chapman.edu\/communication\/wp-content\/uploads\/sites\/77\/2022\/05\/IMG_5877-225x300.jpeg 225w, https:\/\/blogs.chapman.edu\/communication\/wp-content\/uploads\/sites\/77\/2022\/05\/IMG_5877-768x1024.jpeg 768w, https:\/\/blogs.chapman.edu\/communication\/wp-content\/uploads\/sites\/77\/2022\/05\/IMG_5877-1152x1536.jpeg 1152w\" sizes=\"auto, (max-width: 153px) 100vw, 153px\" \/><figcaption id=\"caption-attachment-5353\" class=\"wp-caption-text\">Beach giveaway content<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">During my time as a Social Media Director for BeachBRELLA, I accomplished and learned so much. I was able to grow the company&#8217;s Instagram following by 138 followers. Additionally, I was able to increase our engagement with other users to 8.9% and increase our accounts reached by 12.2%.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Overall, my knowledge of social media marketing has grown immensely. One aspect I learned was that I could always learn something new. As a social media director, the algorithms of the various platforms are ever-changing. So throughout my time with BeachBRELLA, I was constantly reading up on any new change or trend to ensure the brand remained relevant. In addition to that, I learned it is essential to have fun! Every day shouldn&#8217;t have to feel stressful and perfect; I learned that the best content and ideas we came up with are the ones where my internship advisor and I had the most fun. My experience interning with BeachBRELLA as a Social Media Director has been nothing short of amazing. I have learned so much and am looking forward to continuing using my knowledge to help other companies grow their businesses.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all know that social media has become a crucial aspect of our lives, especially for businesses. 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