{"id":5776,"date":"2023-02-16T20:20:06","date_gmt":"2023-02-16T20:20:06","guid":{"rendered":"https:\/\/blogschapman.wpenginepowered.com\/communication\/2023\/02\/16\/marketing-for-every-day-action\/"},"modified":"2026-07-20T06:20:52","modified_gmt":"2026-07-20T06:20:52","slug":"marketing-for-every-day-action","status":"publish","type":"post","link":"https:\/\/blogs.chapman.edu\/communication\/2023\/02\/16\/marketing-for-every-day-action\/","title":{"rendered":"Marketing for Every Day Action"},"content":{"rendered":"

Hey Everyone! My name is Lyn Sazon, and I am a sophomore Communication Studies major with a minor in Creative and Cultural Industries. Throughout Interterm 2022, I interned with Every Day Action as their social media marketing intern. Every Day Action is a non-profit organization in Los Angeles that helps eliminate food waste through TV and film sets by picking up left over food.<\/span>\u00a0<\/span><\/p>\n

\"\"
One of my projects working with Every Day Action! The creation and marketing of our merch storefront.<\/figcaption><\/figure>\n

On an endless scroll through LinkedIn, I found this position. I submitted my application, and after a few days, I was contacted by the CEO, Hillary Cohen. After a few ongoing emails of sending a sample of my work, I had set up an interview for the position. I was hired on the spot and have been very fortunate to have received this opportunity. Throughout my time working with Every Day Action, I worked alongside board members to complete different tasks assigned to me. On a daily basis, I work on META to plan and schedule Facebook and Instagram posts for their social media accounts. Some of my responsibilities would consist of 15-second short-form videos and constant engagement with our audience. Throughout different months, I have had various campaigns and projects to work on. I have been a part of a campaign launch called \u201cGiving Tuesday,\u201dworking alongside Kitty Betham, one of EDA\u2019s board members. I made a storefront on Bonfire and tracked sales, which challenged me to think of creative and different ways to market our online store. As of this interterm, I am on the task of marketing our Celebrity Casino Night in March. I\u2019m constantly looking at different social media trends and strategies that I can<\/p>\n

\"\"
I am the head leader of the marketing team for the Celebrity Casino Night!<\/figcaption><\/figure>\n

use to promote our events to a vast demographic and hit our target margin.<\/p>\n

Taking Mass Communication in the Spring of 2022 helped me during this internship. Learning the different terms and meanings in a company’s legal and business side has <\/span>allowed me to hold conversations with our team and business partners. Since most of my peers and mentors have been in the entertainment industry for a while now, I \u00a0learned to adapt easily to this position since I had prior knowledge from taking this class.\u202f\u00a0<\/span><\/p>\n

 <\/p>\n

With working with Every Day Action, I learned about the TV Show Industry and how to run a non-profit organization. Working with a few Netflix and NBC shows, I have learned to constantly look over contracts and follow brand policies. Every Day Action has allowed me to expand my knowledge and connections within the industry. These skills and experiences I have made will forever stick with me.\u202f<\/span>\u00a0<\/span><\/p>\n

Thank you for following alongside my journey through Every Day Action!\u202f<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Feel free to check out the organization: <\/span>www.youreverydayaction.org<\/span><\/a>\u202f<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Lyn Sazon\\’s Internship Experience<\/p>\n","protected":false},"author":4813,"featured_media":5779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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