{"id":10923,"date":"2017-09-29T17:18:26","date_gmt":"2017-09-30T00:18:26","guid":{"rendered":"https:\/\/blogschapman.wpenginepowered.com\/dodge\/2017\/09\/29\/an-evening-with-netflix-cco-ted-sarandos\/"},"modified":"2017-09-29T17:18:26","modified_gmt":"2017-09-30T00:18:26","slug":"an-evening-with-netflix-cco-ted-sarandos","status":"publish","type":"post","link":"https:\/\/blogs.chapman.edu\/dodge\/2017\/09\/29\/an-evening-with-netflix-cco-ted-sarandos\/","title":{"rendered":"An Evening with Netflix CCO Ted Sarandos"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Netflix can make any kind of content, and does so with purpose. With a healthy mix of cerebral dramas and stress-free comedies, it seeks to make and license shows for everybody and every mood they are in. There are shows that are for children and shows that cater to a senior demographic. \u201c<\/span><b>We don\u2019t want every show to define our brand or our brand to define a show,\u201d <\/b><span style=\"font-weight: 400\">says Ted Sarandos, Chief Content Officer for Netflix. After having dinner with a select group of Dodge students and screening a yet to be streamed episode of a Netflix Original series, Sarandos spoke to the New Era of Television class about the company\u2019s first steps into original programming and its current approach.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For those who may be too young to remember, Netflix began as subscription service that allowed customers to rent DVDs online. By 2007, Netflix started streaming content online. Sarandos explained that they knew other networks would stop selling to Netflix once they started to view it as competition. When that time would inevitably come, Netflix wanted to be able to hold their own. In February 2013, Netflix premiered its first original content, <\/span><i><span style=\"font-weight: 400\">House of Cards<\/span><\/i><span style=\"font-weight: 400\">. This cerebral political drama marks a turning point in TV history because it was written specifically for Netflix\u2019s streaming format. Every show on Netflix up to that point had been reruns, produced to be watched each week. But Netflix knew that viewers watched their content in much longer blocks. The average watching session on Netflix is 2 hours and 10 minutes. With that in mind, Netflix skipped the episode recaps and repetition. <\/span><i><span style=\"font-weight: 400\">House of Cards<\/span><\/i><span style=\"font-weight: 400\"> was written to be binged. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">A student asked Sarandos if releasing an original series was intimidating. He explains, \u201cWe had a lot of confidence in what we were doing. There is so much content on Netflix that if you don\u2019t watch one thing, it doesn\u2019t affect much.\u201d This took a good deal of pressure off of the series. Netflix does not rely on ratings to gauge success. \u201cAll of your watching is valuable to us.\u201d Sarandos compares this method to the 7 day network viewing cut off. No matter when a show is watched, the views still contribute to maintaining subscriptions or generating new subscriptions. In traditional networks, creatives rely on ratings to understand the audience\u2019s response. At Netflix, creatives are given specific feedback based on exact audience retention and viewer demographics. Otherwise, creatives can track their show\u2019s success by knowing if they are \u201cin the culture.\u201d They know the show is doing well if they notice people talking about it or the show gets Emmy nominations. Case in point <\/span><i><span style=\"font-weight: 400\">Stranger Things<\/span><\/i><span style=\"font-weight: 400\">, created by Chapman alums the Duffer brothers. The show was nominated for 18 Emmys and won 5.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Without being tied down by a strict rating system, Netflix does not have to make every single show cater to everyone. \u201cI like to think we\u2019re as adventurous as we can be\u2026 <\/span><b>Yes, there\u2019s more shows but there\u2019s also a higher chance that there\u2019s a show that you love and relate to but the person next to you doesn\u2019t like.<\/b><span style=\"font-weight: 400\">\u201d Shows like <\/span><i><span style=\"font-weight: 400\">Orange is the New Black<\/span><\/i><span style=\"font-weight: 400\"> and <\/span><i><span style=\"font-weight: 400\">Thirteen Reasons Why<\/span><\/i><span style=\"font-weight: 400\"> and <\/span><i><span style=\"font-weight: 400\">Sense8<\/span><\/i><span style=\"font-weight: 400\"> could not possibly get enough views to stay afloat on typical networks. \u201cSomething that\u2019s small and niche doesn\u2019t have to be bad [cheap]. Subscriptions support niche shows\u2026 Every month that we\u2019re adding programming, we\u2019re adding new users.\u201d With 50.85 million U.S. streaming subscriptions, Netflix is climbing above and beyond traditional cable companies. In only 5 years, Netflix has drastically revolutionized the television world, changing the way content is watched and produced. \u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Netflix can make any kind of content, and does so with purpose. With a healthy mix of cerebral dramas and [&hellip;]<\/p>\n","protected":false},"author":64,"featured_media":10924,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"custom_author_name":"Meg Greene","chapman_pin_hero_slider":"","footnotes":""},"categories":[2],"tags":[48,943,101,20,944,52,510,945,946,73,850,947,926,16],"class_list":["post-10923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-career","tag-content-creation","tag-folino","tag-guest","tag-house-of-cards","tag-industry","tag-netflix","tag-new-era-of-tv","tag-orange-is-the-new-black","tag-screening","tag-stranger-things","tag-streaming","tag-ted-sarandos","tag-tv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dodge College of Film and Media Arts | Chapman Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.chapman.edu\/dodge\/2017\/09\/29\/an-evening-with-netflix-cco-ted-sarandos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An Evening with Netflix CCO Ted Sarandos - Dodge College of Film and Media Arts\" \/>\n<meta property=\"og:description\" content=\"Netflix can make any kind of content, and does so with purpose. 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