{"id":1653,"date":"2010-06-16T09:37:38","date_gmt":"2010-06-16T16:37:38","guid":{"rendered":"https:\/\/blogschapman.wpenginepowered.com\/dodge\/2010\/06\/16\/o-c-student-team-is-national-champ\/"},"modified":"2010-06-16T09:37:38","modified_gmt":"2010-06-16T16:37:38","slug":"o-c-student-team-is-national-champ","status":"publish","type":"post","link":"https:\/\/blogs.chapman.edu\/dodge\/2010\/06\/16\/o-c-student-team-is-national-champ\/","title":{"rendered":"O.C. student team is national champ"},"content":{"rendered":"<p>\n\t&nbsp;<\/p>\n<p style=\"margin: 5px 0px 10px;padding: 0px;font-family: Arial,Helvetica,sans-serif\">\n\t<span class=\"Apple-style-span\">A team of Chapman University students has placed first in the American Advertising Federation&#039;s National Student Advertising Competition, the university announced.<\/span><\/p>\n<p style=\"margin: 5px 0px 10px;padding: 0px;font-family: Arial,Helvetica,sans-serif\">\n\t<span class=\"Apple-style-span\">They beat out 120 teams nationwide including finalists from Texas State University, the University of Wisconsin and University of Nebraska.<\/span><\/p>\n<div class=\"articleExtras\" style=\"margin: 0px 15px 15px 0px;padding: 0px;font-family: Arial,Helvetica,sans-serif;float: left;text-align: center\">\n<div class=\"articleImg\" style=\"margin: 0px auto;padding: 0px;font-family: Arial,Helvetica,sans-serif;float: left;clear: left ! important;text-align: left;width: 300px\">\n<div align=\"center\" style=\"margin: 0px;padding: 0px;font-family: Arial,Helvetica,sans-serif\">\n\t\t\t<span class=\"Apple-style-span\"><img decoding=\"async\" alt=\"Article Tab : image1-\" src=\"http:\/\/images.onset.freedom.com\/ocregister\/article\/l44nhy-l44nhqawardgeneric560.jpg\" style=\"margin: 0px;padding: 0px\" \/><\/span><\/div>\n<\/p><\/div>\n<div class=\"articleAd\" style=\"margin: 0px 10px 10px 0px;padding: 15px 0px 0px;font-family: Arial,Helvetica,sans-serif;float: left;clear: left ! important;text-align: left;width: 300px\">\n\t\t<span class=\"Apple-style-span\"><span class=\"advertising\">ADVERTISEMENT<\/span><\/span><\/div>\n<div class=\"moreStories roundedBox\" style=\"margin: 0px;padding: 0px;font-family: Arial,Helvetica,sans-serif;float: left;clear: left ! important;text-align: left;width: 300px\">\n<div class=\"roundedBoxBorder\">\n<h3>\n\t\t\t\t<span class=\"Apple-style-span\">More from Business<\/span><\/h3>\n<ul>\n<li class=\"articlelist firstItem\">\n<div class=\"headline\" style=\"margin: 0px;padding: 0px;font-family: Arial,Helvetica,sans-serif\">\n\t\t\t\t\t\t<span class=\"Apple-style-span\"><a href=\"http:\/\/economy.freedomblogging.com\/2010\/06\/16\/jobless-checks-ending-for-hundreds-of-thousands\/34785\/\" target=\"_blank\">&#039;Hundreds of thousands&#039; lose jobless aid<\/a><\/span><\/div>\n<div class=\"date\">\n\t\t\t\t\t\t&nbsp;<\/div>\n<\/li>\n<li class=\"articlelist\">\n<div class=\"headline\" style=\"margin: 0px;padding: 0px;font-family: Arial,Helvetica,sans-serif\">\n\t\t\t\t\t\t<span class=\"Apple-style-span\"><a href=\"http:\/\/huntingtonhomes.ocregister.com\/2010\/06\/16\/jesse-james-to-sell-2nd-o-c-home\/99973\/\" target=\"_blank\">Jesse James selling a 2nd O.C. home<\/a><\/span><\/div>\n<div class=\"date\">\n\t\t\t\t\t\t<span class=\"Apple-style-span\">2 hours &amp; 7 minutes ago<\/span><\/div>\n<\/li>\n<li class=\"articlelist\">\n<div class=\"headline\" style=\"margin: 0px;padding: 0px;font-family: Arial,Helvetica,sans-serif\">\n\t\t\t\t\t\t<span class=\"Apple-style-span\"><a href=\"http:\/\/jan.ocregister.com\/2010\/06\/15\/when-sales-tax-rose-o-c-sales-dropped\/39759\/\" target=\"_blank\">When sales tax rose, O.C. sales dropped<\/a><\/span><\/div>\n<div class=\"date\">\n\t\t\t\t\t\t&nbsp;<\/div>\n<\/li>\n<li class=\"articlelist\">\n<div class=\"headline\" style=\"margin: 0px;padding: 0px;font-family: Arial,Helvetica,sans-serif\">\n\t\t\t\t\t\t<span class=\"Apple-style-span\"><a href=\"http:\/\/southcoasthomes.freedomblogging.com\/2010\/06\/16\/walk-to-san-clemente-pier-from-this-home\/\" target=\"_blank\">Walk to San Clemente Pier from this home<\/a><\/span><\/div>\n<div class=\"date\">\n\t\t\t\t\t\t&nbsp;<\/div>\n<\/li>\n<li class=\"articlelist lastItem\">\n<div class=\"headline\" style=\"margin: 0px;padding: 0px;font-family: Arial,Helvetica,sans-serif\">\n\t\t\t\t\t\t<span class=\"Apple-style-span\"><a href=\"http:\/\/auto.freedomblogging.com\/2010\/06\/15\/o-c-man-ends-toyota-picketing-over-lemon\/35293\/\" target=\"_blank\">O.C. man ends picketing over Toyota<\/a><\/span><\/div>\n<div class=\"date\">\n\t\t\t\t\t\t&nbsp;<\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"corner topLeft\" style=\"margin: 0px;padding: 0px;font-family: Arial,Helvetica,sans-serif;width: 5px;height: 5px\">\n\t\t\t&nbsp;<\/div>\n<div class=\"corner topRight\" style=\"margin: 0px;padding: 0px;font-family: Arial,Helvetica,sans-serif;width: 5px;height: 5px\">\n\t\t\t&nbsp;<\/div>\n<div class=\"corner bottomLeft\" style=\"margin: 0px;padding: 0px;font-family: Arial,Helvetica,sans-serif;width: 5px;height: 5px\">\n\t\t\t&nbsp;<\/div>\n<div class=\"corner bottomRight\" style=\"margin: 0px;padding: 0px;font-family: Arial,Helvetica,sans-serif;width: 5px;height: 5px\">\n\t\t\t&nbsp;<\/div>\n<\/p><\/div>\n<\/div>\n<p style=\"margin: 5px 0px 10px;padding: 0px;font-family: Arial,Helvetica,sans-serif\">\n\t<span class=\"Apple-style-span\">Each year, NSAC partners with a corporate sponsor, which provides an assignment outlining the history of its product and current advertising situation. The assignment reflects a real-world situation, Chapman said. Students research the product and its competition, identify potential problem areas and devise a completely integrated communications campaign for the client. Each student team then &quot;pitches&quot; its campaign to a panel of judges.<img decoding=\"async\" alt=\"\" class=\"mceWPmore\" src=\"http:\/\/jan.ocregister.com\/wp-includes\/js\/tinymce\/plugins\/wordpress\/img\/trans.gif\" style=\"margin: 0px;padding: 0px\" \/><\/span><\/p>\n<p style=\"margin: 5px 0px 10px;padding: 0px;font-family: Arial,Helvetica,sans-serif\">\n\t<span class=\"Apple-style-span\">This year&rsquo;s sponsor was State Farm Insurance, which gave the teams the task of creating a hypothetical $40 million media advertising campaign for auto and renters&rsquo; insurance targeting young adults, ages 18-25, according to Chapman.&nbsp; Three State Farm executives judged the national competition.<\/span><\/p>\n<p style=\"margin: 5px 0px 10px;padding: 0px;font-family: Arial,Helvetica,sans-serif\">\n\t<span class=\"Apple-style-span\"><a href=\"http:\/\/jan.ocregister.com\/2010\/05\/06\/chapman-team-wins-ad-competition\/36741\/\">Click here to read<\/a>&nbsp;my previous post about Chapman beatingcUCLA, UCI, USC, Cal State Fullerton and others in the district competition in May.<\/span><\/p>\n<p style=\"margin: 5px 0px 10px;padding: 0px;font-family: Arial,Helvetica,sans-serif\">\n\t<span class=\"Apple-style-span\">Students Andreas Robichaux, Kimmy Kirkwood and Jon Blomgren were account directors for the Chapman team, whose members included students majoring in advertising, public relations, business, film production and graphic design. Professor Cory O&rsquo;Connor of Chapman&rsquo;s Dodge College of Film and Media Arts was the team adviser.<\/span><\/p>\n<p style=\"margin: 5px 0px 10px;padding: 0px;font-family: Arial,Helvetica,sans-serif\">\n\t<span class=\"Apple-style-span\">Chapman has been competing in the event since 2004. This is its first national championship.<\/span><\/p>\n<p style=\"margin: 5px 0px 10px;padding: 0px;font-family: Arial,Helvetica,sans-serif\">\n\t<span class=\"Apple-style-span\">&ldquo;It took seven years and several hundred students over those seven years to forge the Chapman model for success, but we hit it this year with State Farm,&quot; O&#039;Connor said. It was a hard-fought victory during which Jon, Kimmy and Andreas proved themselves to be warriors of the highest caliber.&quot;<\/span><\/p>\n<p>\n\t<span class=\"Apple-style-span\"><br \/>\n\t<\/span><\/p>\n<div style=\"margin: 15px 0px 0px;padding: 0px;font-family: Arial,Helvetica,sans-serif;clear: both;font-size: 11px\">\n<div class=\"article-page-links\" style=\"margin: 0px;padding: 0px;font-family: Arial,Helvetica,sans-serif;float: right;font-size: 12px;text-align: right\">\n\t\t&nbsp;<\/div>\n<h3 class=\"marginMidSide fRight\">\n\t\t<span class=\"Apple-style-span\"><a href=\"http:\/\/www.ocregister.com\/common\/archives\/?catID=18909&amp;db=ocregister\">More from Business &raquo;<\/a><\/span><\/h3>\n<p>\n\t\t<span class=\"Apple-style-span\"><a href=\"http:\/\/www.ocregister.com\/articles\/university-253724-advertising-student.html\">See Full Article Here.<\/a><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; A team of Chapman University students has placed first in the American Advertising Federation&#039;s National Student Advertising Competition, the [&hellip;]<\/p>\n","protected":false},"author":70,"featured_media":19923,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"custom_author_name":"","chapman_pin_hero_slider":"","footnotes":""},"categories":[4,2],"tags":[],"class_list":["post-1653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kudos","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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