{"id":281,"date":"2012-02-23T04:32:00","date_gmt":"2012-02-23T12:32:00","guid":{"rendered":"https:\/\/blogschapman.wpenginepowered.com\/dodge\/2012\/02\/23\/chapman-pras-powerweek\/"},"modified":"2012-02-23T04:32:00","modified_gmt":"2012-02-23T12:32:00","slug":"chapman-pras-powerweek","status":"publish","type":"post","link":"https:\/\/blogs.chapman.edu\/dodge\/2012\/02\/23\/chapman-pras-powerweek\/","title":{"rendered":"Chapman PRA\u2019s PowerWeek!"},"content":{"rendered":"
Chapman PRA students Kendall Valenstein and Allegra Batista stopped by my office on Tuesday to give us a rundown of some really exciting events they have planned this week. They’re working hard on a campaign for the National Bateman Competition, run by the national PRSSA (Public Relations Society of America)<\/a>, in conjunction with Media Arts chair Janell Shearer, who recently wrote a brief overview<\/a> of what’s been coming up this week. Today, I want to dive into even more detail about what the students have designed, and a few ways you can participate.<\/div>\n

The Bateman Case Study Competition<\/a> is PRSSA\u2019s premier national case study competition for public relations students, and gives you an opportunity to apply your classroom education and internship experiences to create and implement a full public relations campaign.<\/p><\/blockquote>\n

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This year, the competition takes aim at childhood obesity, a serious health issue affecting one in three American children. The competition\u2019s goal is to \u201cincrease awareness among children, teenagers and their parents of the serious short and long-term consequences of obesity, inform them of the steps they can take to adopt a healthier lifestyle and provide incentives to take action now.\u201d<\/div>\n
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Through research and much creative brainstorming, they created a very robust campaign dubbed \u201cPowerUp<\/a>\u201d – a name meant to evoke activity and excitement \u2013 and pitched it to the local Garden Grove Boys & Girls Club<\/a>. Thrilled with the team\u2019s ideas, the Club help them to identify a school which could greatly benefit from the campaign, the Morningside Elementary School<\/a>, and to help bring administrators and teachers into the fold.<\/div>\n
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So what is it?<\/div>\n
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The PowerUp campaign focuses around Power Week, starting yesterday and ending Tuesday, with engaging events for the students to foster a healthy lifestyle, in accordance with Mrs. Obama\u2019s \u201cLet\u2019s Move\u201d initiative, and the new \u201cMy Plate\u201d nutritional guidelines. The team is producing a professional advertising campaign, complete with logos, branding and identity assets, a blog<\/a>, Twitter account<\/a>, Facebook brand page<\/a>, daily videos on YouTube, and much more.\u00a0 By the end of February, their efforts will culminate in a book reviewing the process, with analysis of the design and research phases, analytics on engagement and virality, and results from the in-school events.\u00a0 PowerWeek is packed full of activity!\u00a0 Here are some quick highlights of ach day:<\/div>\n
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Wednesday: PowerUp<\/span><\/strong><\/div>\n