{"id":291,"date":"2012-01-19T09:57:00","date_gmt":"2012-01-19T17:57:00","guid":{"rendered":"https:\/\/blogschapman.wpenginepowered.com\/dodge\/2012\/01\/19\/15-textbooksnbsp-how-apples-educational-initiative-may-change-an-industry\/"},"modified":"2012-01-19T09:57:00","modified_gmt":"2012-01-19T17:57:00","slug":"15-textbooksnbsp-how-apples-educational-initiative-may-change-an-industry","status":"publish","type":"post","link":"https:\/\/blogs.chapman.edu\/dodge\/2012\/01\/19\/15-textbooksnbsp-how-apples-educational-initiative-may-change-an-industry\/","title":{"rendered":"$15 Textbooks!?&#038;nbsp; How Apple&#8217;s Educational Initiative May Change an Industry"},"content":{"rendered":"<p>\n\tNo &#8211; that title isn&#039;t a typo.&nbsp; Today, Apple announced a new plan to bring textbooks to the masses for a hard-cap price of $15 &#8212; via tablets.&nbsp; While initially targeted at the grade school level, if their wild new approach works, you can bet University classes won&#039;t be far behind.&nbsp; But, not everyone is so wild about the electronic ink on the wall&#8230;<\/p>\n<p>\n\t<a href=\"http:\/\/www.apple.com\/education\/ibooks-textbooks\/\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"263\" src=\"http:\/\/ftv.chapman.edu\/images\/uploads\/blogs\/textbooks_transformation_ibookstore.jpg\" width=\"450\" \/><\/a><\/p>\n<blockquote><p>\n\t<strong>&quot;The next chapter in learning.&rdquo;<\/strong><\/p><\/blockquote>\n<p>\n\t<br \/>\n\tWhat some are calling crazy, may be the biggest revolution to happen to a nearly century-old industry in, well, almost a century.&nbsp; The plan?&nbsp; Simply cut costs, and therefore prices, by bringing the tools to craft textbooks directly to the masses &#8212; or at least, to take the privilege out of the hands of a very small subset of publishers.&nbsp; Much like the way iOS (the operating system which powers iPhones and iPads) revolutionized the software application market &#8211; by slashing prices to an average of $1.99 &#8211; and engaging somewhat counterintuitive free market forces which actually drive up revenues for developers across the board, Apple&#039;s new software-literature development kit, the <a href=\"http:\/\/www.apple.com\/ibooks-author\/\">&quot;iBooks Author&quot; App<\/a> (see <a href=\"http:\/\/mashable.com\/2012\/01\/19\/ibooks-author-app-review\/\">Mashable&#039;s Hands-On Guide<\/a>) would allow content to be pushed out faster, with far more interactivity, at a fraction of the cost of traditional publishing.&nbsp; And, for free, no less.&nbsp;<\/p>\n<p>\n\tAmong the problems it aims to solve:<\/p>\n<ul>\n<li>\n\t\tTextbooks which go out of date the moment they&#039;re printed.&nbsp; Unlike a computer screen, paper can never be updated once it&#039;s distributed (save the familiar experience of a teacher saying, &quot;OK, on line 12 of page 234, what the author said was true last year, but you can cross out that section and replace it with &#8230;&quot;) whereas &#8211; like smartphone apps &#8211; changes can be pushed out according to new information, statistics, political change, discovery, and so on.<\/li>\n<li>\n\t\tA business model which thrives on intermingling small, cosmetic changes, with substantial, factual changes, essentially as a means to drive up profits while minimizing costs, to the tune of <a href=\"http:\/\/www.idownloadblog.com\/2012\/01\/19\/ibooks-textbook-economics\/?utm_source=dlvr.it&amp;utm_medium=twitter\">$8 Billion per year<\/a><\/li>\n<li>\n\t\tCash-strapped college and elementary students who aren&#039;t able to pay for all the various necessities of college life, while spending anywhere from $50-$300 per textbook, per class, per semester, per year.&nbsp; While many financial aid programs now provide benefits to alleviate this cost, most are generally tied to other &quot;luxury&quot; items, more like cost-of-living expenses, than actual classroom necessities<\/li>\n<li>\n\t\tAn industry which has increasingly come under the thumb of political movements; several years ago, a <a href=\"http:\/\/www.nytimes.com\/2010\/03\/13\/education\/13texas.html\">political movement based in Texas<\/a> has begun &#039;editing history&#039; in a way which favors political views, over factual information, <a href=\"http:\/\/www.washingtonpost.com\/wp-dyn\/content\/article\/2010\/03\/17\/AR2010031700560.html\">opponents say<\/a>.<\/li>\n<li>\n\t\tTextbooks are, by definition, static; certainly in the past decades, many publishers have endeavored to include interactive components via DVDs and online course material, but there&#039;s simply no corollary for how a Tablet could function with injections of HTML5 &#8212; the latest web standard which supports live video as easily as images and text &#8212; which iBooks Author will allow.&nbsp; (Sorry Flash, <a href=\"http:\/\/mashable.com\/2011\/11\/11\/flash-mobile-dead-adobe\/\">you&#039;re still out of luck<\/a>)<\/li>\n<li>\n\t\tA &quot;greening&quot; effect &#8212; as the need for hardbound paper volumes decreases, so does the planet&#039;s lifespan increase (we hope)<\/li>\n<\/ul>\n<p>\n\t<strong>Warning: Apple Promotional Video!<\/strong>&nbsp; It&#039;s well done, but doesn&#039;t skimp on the traditional Apple propaganda styling:<\/p>\n<\/p>\n<p>\n\tLike XCode, GarageBand, and iWeb, Apple&#039;s new &quot;iBooks Author&quot; application would allow the development of content for free, while utilizing a robust deployment system (the Apple \/ App Store) to drive down the costs of distribution.&nbsp; It&#039;s really quite an elegant system &#8212; unless you find yourself beholden to carrying around hundred-pound book bags of dead tree byproduct. (Can you tell where I stand on the &#039;green&#039; issue?)<\/p>\n<p>\n\tBut whatever the larger goals, this is not purely a philanthropic move. First, and most importantly, like other Apple products, <strong>the authoring software, iBooks Author, will <em>only<\/em> be available on Macintosh based operating systems<\/strong>. Yes, that means <em>no one<\/em> in the Windows environment will be able to contribute to the &quot;textbook revolution.&quot;&nbsp; Further, Apple isn&#039;t just looking at making the lives of students easier, without expecting a profit; the nearly $8 Billion-per-year industry will surely bring Apple some tidy profits, as, like other Apple products, the corporation will take a hefty sum off the top to compensate themselves.&nbsp; Finally, Apple isn&#039;t taking direct aim at the collegiate market, at least not yet, saying that the institutions which will benefit the most are the Kindergarten &#8211; 12th grade level, a sector which is complicated by federal and state regulations and the beneficiary of extreme public funding, unlike many higher education institutions (Chapman included).&nbsp;<\/p>\n<p>\n\tThe announcement was coordinated with a brand new version of iTunes released today, to feature <em>textbooks<\/em> alongside your music, television, and movie libraries.&nbsp; How&#039;s that for an exciting night?<\/p>\n<p>\n\t&nbsp;<\/p>\n<h1>\n\tSo&#8230; What&#039;s your take?<\/h1>\n<h3>\n\tIs this the classroom of the future?<\/h3>\n<p>\n\t<a href=\"http:\/\/www.gadgetreview.com\/2012\/01\/apple-to-discuss-digital-textbook-publishing-tools.html\"><img loading=\"lazy\" decoding=\"async\" align=\"left\" alt=\"Image courtesy of Gadget Review\" height=\"282\" src=\"http:\/\/ftv.chapman.edu\/images\/uploads\/blogs\/Apple-Digital-Textbooks-and-Education-1-650x367.jpg\" width=\"500\" \/><\/a><\/p>\n<address>\n\tImage courtesy of <a href=\"http:\/\/www.gadgetreview.com\/2012\/01\/apple-to-discuss-digital-textbook-publishing-tools.html\">Gadget Review<\/a><\/address>\n<p>\n\t&nbsp;<\/p>\n<ul>\n<li>\n\t\t<strong>Are you excited to see texbook material brought to interactive life on a tablet?<\/strong><\/li>\n<li>\n\t\t<strong>How do you feel about bringing so much proprietary tech into the classroom?<\/strong><\/li>\n<li>\n\t\t<strong>Do you have an iPad already, or would you consider one based on this news?<\/strong><\/li>\n<\/ul>\n<p>\n\t&nbsp;<\/p>\n<p>\n\t<u>Further Reading:<\/u><\/p>\n<p>\n\tEdudemic&#039;s excellent &quot;<a href=\"http:\/\/edudemic.com\/2012\/01\/ibooks2\/\">Ultimate Guide to Apple&#039;s Education Initiative<\/a>&quot;<\/p>\n<p>\n\tMashable&#039;s &quot;<a href=\"http:\/\/mashable.com\/2012\/01\/19\/ibooks-author-app-review\/\">Hands-on: Apple&#039;s iBooks Author App<\/a>&quot;<\/p>\n<p>\n\tiDownloadblog&#039;s<a href=\"http:\/\/www.idownloadblog.com\/2012\/01\/19\/ibooks-textbook-economics\/?utm_source=dlvr.it&amp;utm_medium=twitter\"> &quot;Economics Behind Apple&#039;s Digital Textbook Initiative&quot;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No &#8211; that title isn&#039;t a typo.&nbsp; Today, Apple announced a new plan to bring textbooks to the masses for [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":19923,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"custom_author_name":"","chapman_pin_hero_slider":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dodge College of Film and Media Arts | Chapman Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.chapman.edu\/dodge\/2012\/01\/19\/15-textbooksnbsp-how-apples-educational-initiative-may-change-an-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"$15 Textbooks!?&#038;nbsp; How Apple&#8217;s Educational Initiative May Change an Industry - Dodge College of Film and Media Arts\" \/>\n<meta property=\"og:description\" content=\"No &#8211; that title isn&#039;t a typo.&nbsp; Today, Apple announced a new plan to bring textbooks to the masses for [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.chapman.edu\/dodge\/2012\/01\/19\/15-textbooksnbsp-how-apples-educational-initiative-may-change-an-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Dodge College of Film and Media Arts\" \/>\n<meta property=\"article:published_time\" content=\"2012-01-19T17:57:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.chapman.edu\/dodge\/wp-content\/uploads\/sites\/74\/2026\/04\/Chapman3_18Campus-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jared Parmenter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jared Parmenter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.chapman.edu\\\/dodge\\\/2012\\\/01\\\/19\\\/15-textbooksnbsp-how-apples-educational-initiative-may-change-an-industry\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.chapman.edu\\\/dodge\\\/2012\\\/01\\\/19\\\/15-textbooksnbsp-how-apples-educational-initiative-may-change-an-industry\\\/\"},\"author\":{\"name\":\"Jared Parmenter\",\"@id\":\"https:\\\/\\\/blogs.chapman.edu\\\/dodge\\\/#\\\/schema\\\/person\\\/f4c87a68f49c508cfec96a370f6e956a\"},\"headline\":\"$15 Textbooks!?&#038;nbsp; 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