{"id":9226,"date":"2016-12-05T06:38:10","date_gmt":"2016-12-05T14:38:10","guid":{"rendered":"https:\/\/blogschapman.wpenginepowered.com\/dodge\/2016\/12\/05\/new-documentary-to-explore-the-effects-of-gender-bias-in-hollywood\/"},"modified":"2016-12-05T06:38:10","modified_gmt":"2016-12-05T14:38:10","slug":"new-documentary-to-explore-the-effects-of-gender-bias-in-hollywood","status":"publish","type":"post","link":"https:\/\/blogs.chapman.edu\/dodge\/2016\/12\/05\/new-documentary-to-explore-the-effects-of-gender-bias-in-hollywood\/","title":{"rendered":"New Documentary to Explore the Effects of Gender Bias in Hollywood"},"content":{"rendered":"<p>Sometimes the art of a pitch depends on the art of the pivot.<\/p>\n<p>A new documentary currently in production on the timely topic of gender bias in Hollywood was born when Jennie Peters (BA\/Com\/PR \u201904) changed direction in the middle of a pitch.<\/p>\n<p>\u201cIt wasn\u2019t long ago that I was sitting in a small restaurant on Melrose Ave., pitching my services to a couple of documentary filmmakers that I\u2019d just met for the first time,\u201d Peters says. \u201cMid-way through that meeting, I decided to stop pitching myself and start pitching an idea I had to make a documentary that would explore the gender bias happening in the entertainment industry.\u201d Peters was pitching her marketing services to production company CreativeChaos vmg. When she asked what types of films the company was interested in making, the conversation turned into a brainstorming session for film ideas when the topic of gender inequality in Hollywood came up.<\/p>\n<p>\u201cThis is something that has been on my mind for a long time,\u201d she says, \u201cbut it took meeting over breakfast to discuss press to realize we should all do this project together.\u201d<\/p>\n<p>Following that moment of serendipity, the group formalized the concept into a quick elevator pitch. From there it was packaged, a production team was formed and pitching to producers commenced, including to Academy Award-winning actor Geena Davis, founder of the Geena Davis Institute on Gender in Media, and the Institute\u2019s CEO Madeline Di Nonno. Both agreed to sign on as executive producers, along with Peters.<\/p>\n<p>\u201cWe knew we wanted to use the Institute\u2019s research and involve Geena in a bigger way,\u201d says Peters.<\/p>\n<p>In addition to Davis, the filmmakers are in conversation with top women in Hollywood, including director Catherine Hardwicke (<em>Twilight<\/em>), producer Nina Jacobson (<em>The Hunger Games<\/em>), actress Rose McGowan (<em>Charmed)<\/em>, producer Wendy Calhoun (<em>Empire<\/em>), writer Callie Khouri (<em>Nashville<\/em>), actress Ashley Hammon (<em>Raising Arizona<\/em>), producer Dana Cook (<em>My Strange Addiction<\/em>), writer Maria Giese (<em>When Saturday Comes<\/em>), director Stacy Title (<em>The Last Supper<\/em>), producer Marcia Nasatir (<em>Vertical Limit<\/em>),\u00a0 Google\u2019s Julie Anne Crommett and California State Senator Hannah Beth Jackson (D-Santa Barbara) . The project is shooting for a 2018 premier at Sundance and has a theatrical release commitment from ArcLight Cinemas, another client with whom Peters worked.<\/p>\n<p>Of the 14 producers, 10 are female, a percentage on one project that is a rarity in Hollywood. Another rarity for the subject matter, and one that caused a fair bit of controversy, was the decision to go with a male director: Emmy-nominated Tom Donahue (<em>Casting By<\/em>, <em>Thank You For Your Service<\/em>). While the concept of a male directing a film about the struggle of females in Hollywood didn\u2019t seem odd to Peters or the project\u2019s male supporters (including producers Glen Mazzara (<em>The Walking Dead<\/em>), Jon\u00a0Avnet (<em>Black Swan<\/em>), Rodrigo Garcia (<em>Blue<\/em>), and Ross Putman (<em>The Young Kieslowski<\/em>), not everyone shared her sentiment.<\/p>\n<p>\u201cWhy wouldn\u2019t you want more males championing for change and supporting this cause?\u201d she asks. \u201cIt was Tom and Ilan (Arboleda of CreativeChaos vmg) and their team who really put the production team together stacked with powerful women and got female financiers.\u201d<\/p>\n<p>\u201cI don\u2019t discount the way people feel about it at all but that at the end of the day we\u2019re just trying to make a documentary that will enact change in some way,\u201d says Peters.<\/p>\n<p>And that is the major goal of this project. \u201cChange is the number one thing. It is a huge motto for CreativeChaos, they don\u2019t just make docs to make them; they choose concepts that will help drive policy change. It\u2019s not enough just to say there is a problem and shine a light on it, you actually have to do something to fix it.\u201d<\/p>\n<p>For more information on Creative Chaos vmg, visit <a href=\"http:\/\/www.creativechaosvmg.com\/\">http:\/\/www.creativechaosvmg.com\/<\/a><\/p>\n<p><strong>About her experience at Chapman:<\/strong><\/p>\n<p>Following her graduation from Chapman, Peters held a variety of marketing, publicity and PR positions for companies including Leader Enterprises, Rogers &amp; Cowan, and Allison &amp; Partners, where she spent five years as vice president before striking out on her own. Later she consulted for Relativity Ventures and then struck out on her own, when she met with CreativeChaos.<\/p>\n<p>\u201cEverything is totally transferrable.\u201d says Peters of her studies in public relations. \u201cThe people skills necessary for PR are applicable and everything is easily transferred over to the physical production aspect. There is a learning curve regarding how production is handled form start to finish and what that all looks like, but my experience repping Sony camera and my agency\/consultation experience &#8211; booking talent, liaising with publicists, pitching press \u2013 contributed to the creative process necessary to make this project a reality.\u201d<\/p>\n<blockquote><p><em><strong>EDITOR&#8217;S NOTE:<\/strong><\/em> This article originally appeared in the Fall 2016 issue of In Production. Read other great articles, and catch up on older issues, <a href=\"https:\/\/www.chapman.edu\/dodge\/about\/press\/production.aspx\">by clicking here<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Sometimes the art of a pitch depends on the art of the pivot. A new documentary currently in production on [&hellip;]<\/p>\n","protected":false},"author":526,"featured_media":9229,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"custom_author_name":"Meagan O'Shea","chapman_pin_hero_slider":"","footnotes":""},"categories":[3],"tags":[39,847,848],"class_list":["post-9226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni","tag-alumni-2","tag-gender-bias","tag-jennie-peters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dodge College of Film and Media Arts | Chapman Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.chapman.edu\/dodge\/2016\/12\/05\/new-documentary-to-explore-the-effects-of-gender-bias-in-hollywood\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Documentary to Explore the Effects of Gender Bias in Hollywood - Dodge College of Film and Media Arts\" \/>\n<meta property=\"og:description\" content=\"Sometimes the art of a pitch depends on the art of the pivot. 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