{"id":139,"date":"2011-11-02T00:37:12","date_gmt":"2011-11-02T07:37:12","guid":{"rendered":"https:\/\/blogschapman.wpenginepowered.com\/scst\/2011\/11\/02\/future-of-video-game-design-discussed-at-chapman-confrence\/"},"modified":"2011-11-02T00:37:12","modified_gmt":"2011-11-02T07:37:12","slug":"future-of-video-game-design-discussed-at-chapman-confrence","status":"publish","type":"post","link":"https:\/\/blogs.chapman.edu\/scst\/2011\/11\/02\/future-of-video-game-design-discussed-at-chapman-confrence\/","title":{"rendered":"Future of Video Game Design Discussed at Chapman Confrence"},"content":{"rendered":"<p>The industry players in the video game business should get ready to use new strategies if they want to win the biggest game \u2013 the battle for customers.<\/p>\n<p>Because while most customers aren\u2019t exactly long in the tooth, they are moving on and they can\u2019t \u201csit in a room and play PS2 for 50 hours,\u201d Trip Hawkins, founder and CEO of Digital Chocolate, a leading publisher of social games like <a href=\"http:\/\/www.digitalchocolate.com\/?page_id=8869\">Millionaire City<\/a> and <a href=\"http:\/\/www.digitalchocolate.com\/facebook\/zombie-lane\/\">Zombie Lane<\/a>, told a Chapman University audience today.<\/p>\n<p>Hawkins was the opening keynote speaker at Institute of Electrical and Electronics Engineers International Games Innovation Conference<strong> <\/strong>hosted by Chapman University and the Schmid College of Science and Technology. The two-day conference features presentations and talks by industry leaders from Sony to Rambus Inc. Topics range from innovations in cryptography and programming to the applications of game technology\u00a0in numerous industries, including medicine, education and the military, as well as entertainment.<\/p>\n<p>In his talk, Hawkins focused on the consumer trends in entertainment gaming. Hard-core gamers with the state-of-art monitors and a passion for realistic video game experiences are a smaller segment of the market. Enter Nintendo-playing kids who grew up to be soccer dads and busy moms. They prize convenience and social connections rather than sparkling technology in their gaming life, said Hawkins, whose design credits include <a href=\"http:\/\/en.wikipedia.org\/wiki\/Madden_NFL\">John Madden Football<\/a>, <a href=\"http:\/\/en.wikipedia.org\/wiki\/Army_Men_%28series%29\">Army Men<\/a>, <a href=\"http:\/\/en.wikipedia.org\/wiki\/M.U.L.E.\">M.U.L.E.<\/a>,<em> <\/em>and<em> <\/em><a href=\"http:\/\/en.wikipedia.org\/wiki\/High_Heat_Baseball\">High Heat Baseball<\/a>.<\/p>\n<p>Hawkins pointed to cinema entertainment as an example. The visuals, sound and special affects of film production today are phenomenal, but the average American goes to a theater just four times a year. Movie fans increasingly stream movies at home. Even waiting for a video from Netflix to land in the mailbox is too much trouble compared to the convenience of streaming, he said.<\/p>\n<p>\u201cThe convenience allows you to put with the fact that the sound quality isn\u2019t too good,\u201d he said. \u201cIt\u2019s no big shock that this trend is finally making its way into the gaming industry.\u201d<\/p>\n<p>Convenience also allows gamers \u201cto still scratch that itch.\u201d Connectivity and compatibility across platforms and devices will\u00a0shape the gaming environment, he said.<\/p>\n<p>\u201cFantasy football is a pretty good precursor to many more games that are going to go this way,\u201d he said.<\/p>\n<p>And never underestimate the power of connections, he said.<\/p>\n<p>\u201cEvery social medium, including roads, started off as a bunch of silos that were not connected. In every single case, once it was interoperable, it became one hundred times bigger,\u201d he said. \u201cOnce it becomes interoperable, people are more confident to use it.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The industry players in the video game business should get ready to use new strategies if they want to win [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":142,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"custom_author_name":"","chapman_pin_hero_slider":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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