Introducing Chapman University's Central Online Events Calendar

February 15, 2016 by | Design

Chapman is a bustling university with numerous events and activities happening daily. There are concerts, lectures, tours, sports games, plays, screenings, religious ceremonies, info sessions, student activities, gallery openings, club meetings, Greek events and much, much more (phew!). And if you are like most humans, it is incredibly hard to keep track of it all mixed

Chapman’s Mobile Experience is About to Get Better University Officials Move Closer to an Official App

January 11, 2016 by | Mobile

Project update: Since 2011, Chapman University has considered a mobile app, but we have not posted an update for quite some time. Chapman has, however, been working in the background on this exciting project. Thanks to support from Chapman’s Alumni Board and the hard work of Chapman Administrators, the mobile app project is underway. Akin

The User & The Viewer: 4 Design Lessons From LACMA's Gallery Floor

August 4, 2015 by | Inside SMC

“I would just as soon that the process evaporates and you have to deal with the experience of the work.”  – Chris Burden Recently, I was walking the gallery floors of the newer Broad Contemporary Art Museum at the Los Angeles County Museum of Art (LACMA). During every visit, there is always some piece that seems to

The Most Unique Award You Will Ever Receive

June 30, 2015 by | Inside SMC

It all started with a crazy idea (it might have even been a joke) from David May during a meeting. We were trying to order awards for the (then) upcoming Annual Communications Council End of Year Lunch, where we recognize all the hard work from those in the various communication roles on campus. With none

3 Ways to Decide What Goes on Your Homepage (using Chapman University as an example)

June 12, 2015 by | Strategy

*Listen to my recent “IMA Leader” interview on this topic Since our new homepage launched over a year ago, we’ve seen dramatic movement in the right direction. While crunching the numbers in Google Analytics, Val McNutt, Web Coordinator and resident analytics guru, noticed the following: The average time spent on the homepage has gone up 15% The bounce rate has decreased

The Making of a Viral Video: May the Fourth Be With You

June 3, 2015 by | Social Media

There are several Star Wars geeks within Chapman University’s department of Strategic Marketing & Communications, and recently, a few of them banded together to celebrate May the Fourth with a tribute to Star Wars. “Mark Woodland, our boss, wanted to make a video,” says Patrick Garcia, digital arts and animation specialist in the department of

Workin’ Mama: My Struggle is Real

February 18, 2015 by | Inside SMC

According to statistics from 2010, 67% of women are working moms. I know I am not trailblazing the path for working moms who are trying to do “it all.” I would love to be able to do it all, but I just can’t. I would love to be a stellar friend, co-worker, girlfriend, daughter AND

Chapman Online: Social Media Do’s and Don’ts

February 17, 2015 by | Social Media

Are you in charge of managing social media with an organization? What about using social media to increase enrollment or donations? Chapman University has strategically set up CU outlets for your school or organization to succeed online.  Maybe you are just getting started or you have been at it for a while. Whatever the case, SMC is always here to

Sound the Trumpets: Announcement Posts for Your Blog

November 4, 2014 by | Social Media

Sometimes, you just need to publish something quickly so there’s a page online with information for people to access. Sometimes, you want to publish something awesome, but it only need two sentences. This might be an updated time and location for an event, a faculty accomplishment or award, an intimate performance with a guest artist, or urgent