Best Practices for Social Media at ChapmanU

November 29, 2016 by | Social Media

Social media is constantly changing – keeping up with it all can be a lot of work. That’s where I come in! As things evolve we want to make sure the marketing/communication team members are aware of the new tools and the best ways to use them. During the November Communications Council meeting, I gave

100,000+ Social Posts in the Chapman Community

November 10, 2016 by | Social Media

Big news! We have exceeded 100,000 posts on the approved Chapman University social media accounts! This is a huge milestone for the Chapman community and we could not have done it without the consistent efforts of the social media managers across campus (that’s you). Why are we so excited?  The 100,000 posts are equal to

Chapman University Public Events Calendar Q&A Learn more about https://events.chapman.edu

July 27, 2016 by | Strategy

We have received quite a few questions regarding Chapman University’s home-grown events calendar. This website interfaces with R25’s database and presents the data in a clean, user-friendly format. It is also mobile optimized and works on desktops, tablets, and smartphones. Users of events.chapman.edu can also update their content on events.chapman.edu and easily add photos and buttons

Introducing Events.chapman.edu Chapman University's Central Online Events Calendar

February 15, 2016 by | Design

Chapman is a bustling university with numerous events and activities happening daily. There are concerts, lectures, tours, sports games, plays, screenings, religious ceremonies, info sessions, student activities, gallery openings, club meetings, Greek events and much, much more (phew!). And if you are like most humans, it is incredibly hard to keep track of it all mixed

The Most Unique Award You Will Ever Receive

June 30, 2015 by | Inside SMC

It all started with a crazy idea (it might have even been a joke) from David May during a meeting. We were trying to order awards for the (then) upcoming Annual Communications Council End of Year Lunch, where we recognize all the hard work from those in the various communication roles on campus. With none

3 Ways to Decide What Goes on Your Homepage (using Chapman University as an example)

June 12, 2015 by | Strategy

*Listen to my recent “IMA Leader” interview on this topic Since our new homepage launched over a year ago, we’ve seen dramatic movement in the right direction. While crunching the numbers in Google Analytics, Val McNutt, Web Coordinator and resident analytics guru, noticed the following: The average time spent on the homepage has gone up 15% The bounce rate has decreased

The Making of a Viral Video: May the Fourth Be With You

June 3, 2015 by | Social Media

There are several Star Wars geeks within Chapman University’s department of Strategic Marketing & Communications, and recently, a few of them banded together to celebrate May the Fourth with a tribute to Star Wars. “Mark Woodland, our boss, wanted to make a video,” says Patrick Garcia, digital arts and animation specialist in the department of