14 posts categorized in



Preview of the New Degrees and Programs Page Provided by Strategic Marketing and Communications

April 19, 2017 by | Website Overhaul

Strategic Marketing and Communications is excited to announce a major improvement to Chapman University’s degree and program listings. The changes include a new design, overall improved user experience, and more advanced technology. User Experience and Design As with our other projects, the new degrees and programs page was informed by Google Analytics and national research.

Chapman University Public Events Calendar Q&A Learn more about https://events.chapman.edu

July 27, 2016 by | Strategy

We have received quite a few questions regarding Chapman University’s home-grown events calendar. This website interfaces with R25’s database and presents the data in a clean, user-friendly format. It is also mobile optimized and works on desktops, tablets, and smartphones. Users of events.chapman.edu can also update their content on events.chapman.edu and easily add photos and buttons

Introducing Events.chapman.edu Chapman University's Central Online Events Calendar

February 15, 2016 by | Design

Chapman is a bustling university with numerous events and activities happening daily. There are concerts, lectures, tours, sports games, plays, screenings, religious ceremonies, info sessions, student activities, gallery openings, club meetings, Greek events and much, much more (phew!). And if you are like most humans, it is incredibly hard to keep track of it all mixed

8 seconds was so last Century

February 3, 2014 by | Strategy

8 seconds. That’s plenty of time, right? That was so last century. Try 2.5 seconds. That’s roughly the time you now have to capture the attention of your reader. Oh wait. Come back. I’m not done yet. Wait. What? I’ve already lost you? 2.5 seconds. Gone before you know it. In today’s world, 2.5 seconds

Color Me Critical

November 21, 2013 by | Design

…But I can’t overstate how great a little color correction on your pics can be. No question, it’ll take any picture and make it better, and I’m not talking about over-the-top looks or settling for same old presets. Make your photos stand out by drawing attention to your great subjects, not the just the looks

Two Years Later: Chapman’s Website Keeps Swimming

November 4, 2013 by | Inside SMC

Two years ago today, Strategic Marketing and Communications SMC launched a new homepage for Chapman University. Here’s a quick stroll down memory lane. Chapman University Homepage – 1996: Chapman University Homepage - 2000: Chapman University Homepage - 2005: Chapman University Homepage 2010:  Chapman University Homepage 2012:

Designing with “Less is More”

August 15, 2013 by | Strategy

The principle “Less is More” is a guideline which I try to ascribe to when designing for Chapman University marketing. Let’s start at the beginning. THE IDEA  You, the client, have an exciting, impassioned idea for something you want realized graphically. I expect you to know your subject matter well enough to articulate

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