Now that you have a better understanding of content marketing, it’s time to get your efforts organized. Half of the work in creating a successful content marketing push is making sure your efforts have direction and purpose. Most people handle blogs and social media as an afterthought or a last minute Band-Aid. In reality, if time
So, you’ve been given the keys to your organization’s blog and social media accounts. Great, now what? Cue deer-in-headlights expression. If you’re like most, the thought of routine content creation and social media management causes night sweats, even for the most enthusiastic marketers. But fear not, Strategic Marketing and Communications (SMC) is here to help.
Hello Chapman community! Jonah Berger is the James G. Campbell Associate Professor of Marketing at the Wharton School at the University of Pennsylvania. He has published dozens of articles in top-tier academic journals, and popular accounts of his work have appeared in places like The New York Times, the Wall Street Journal, The Washington Post,
Unless you’ve been hiding out in a black hole or living wild with the bears, you may have noticed the giant shift in the marketing landscape over the last decade. No longer are marketers allowed to rely solely on traditional advertising to get their perfectly crafted messages to stick. Instead, since we live in a very socially
Imagine your favorite pair of shoes. They are comfortable and maybe even give you an extra boost of confidence when you wear them. Now imagine those same shoes on the wrong feet. Suddenly instead of being comfortable, your shoes are cramped and painful. Every step becomes a battle to stay upright. You wouldn’t go more