1 posts tagged

market jargon

  

Brain Dumps and Bandwidth: A Field Guide to Marketing Buzzwords

September 2, 2014 by Carl Minor and Drew Farrington | Strategy

Let’s face it: We’re drowning in market jargon. You know what we’re talking about – those fluffy, sometimes nonsensical buzzwords and phrases used as a sort of shorthand that make us marketers feel “in the know.” If you have even a vague sense of what it means to “leverage your campaign strategies with key messaging

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