16 posts tagged



10 Tips for Organizing Your Content Marketing Efforts

March 26, 2014 by | Strategy

Now that you have a better understanding of content marketing, it’s time to get your efforts organized. Half of the work in creating a successful content marketing push is making sure your efforts have direction and purpose. Most people handle blogs and social media as an afterthought or a last minute Band-Aid. In reality, if time

Content Marketing Explained

March 25, 2014 by | Strategy

So, you’ve been given the keys to your organization’s blog and social media accounts. Great, now what?  Cue deer-in-headlights expression.  If you’re like most, the thought of routine content creation and social media management causes night sweats, even for the most enthusiastic marketers. But fear not, Strategic Marketing and Communications (SMC) is here to help.

Title, Tag, Describe: Do It Right on YouTube to Get Noticed

March 17, 2014 by | Social Media

Almost every college and university has a YouTube channel (some have multiple channels), but are these channels really getting views? Are their videos connecting with their audience, and if not, why not? It’s possible to post an amazing video on YouTube and then see it linger, lonely and forlorn, with just a handful of views.

The First Five Tricks of Successful Marketers

January 22, 2014 by | Strategy

#1. Begin with the end in mind. With apologies to Steven Covey, the first rule of marketing should also be: “Begin with the end in mind.” Many people leap to a marketing conclusion before understanding their marketing needs. Before you leap to the conclusion of a brochure, or flyer, or newsletter, or special event, ask

Not All Social Media is Created Equal

August 2, 2013 by | Social Media

We’ve all heard that everyone is on Facebook, and that everyone should be on Twitter. A big question that always comes up in regards to social media usage is “how can I get better at using Facebook and Twitter,” when the question people ought to be asking is “Should I be using Facebook and Twitter at all?”

HighEdWeb West: A Student’s Summary

June 12, 2013 by | Inside SMC

Madeleine Wilson, interactive marketing student assistant, recounts her experience at the first inaugural HighEdWeb West regional conference. From a student’s perspective, she reflects on themes and concepts shared during this one-day conference.

Staff Summit Presentation – PR and WIM

June 13, 2012 by | Inside SMC

Hi all, Today, Mary and I presented at the Staff Summit presented by ChapmanU Human Resources.  Thanks to all who participated and if you were not able to attend, please find the presentations below: Public Relations Web and Interactive Marketing Please let us know if you have any questions or concerns.  ( SMC team )

Chapman’s New .EDU

March 26, 2012 by | Inside SMC

Chapman University faculty, students and staff: Tonight the new Chapman University website (www.chapman.edu) has launched! We hope you will take time to explore our new site over the next few days and weeks. We want to express our thanks and admiration to the scores of people in every department throughout the university who helped to

Why the Approval Process is Important

February 14, 2012 by | Inside SMC

Readers, Our office has coordinated with Chapman’s Webmaster in IS&T and people at Hannon Hill to create dynamic work-flows for Cascade, the new content management system for Chapman’s new website.  Work-flows allow pages that are submitted to be approved prior to being live. What does not need to be approved? News Events Social Media Feeds

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