Now that you have a better understanding of content marketing, it’s time to get your efforts organized. Half of the work in creating a successful content marketing push is making sure your efforts have direction and purpose. Most people handle blogs and social media as an afterthought or a last minute Band-Aid. In reality, if time
So, you’ve been given the keys to your organization’s blog and social media accounts. Great, now what? Cue deer-in-headlights expression. If you’re like most, the thought of routine content creation and social media management causes night sweats, even for the most enthusiastic marketers. But fear not, Strategic Marketing and Communications (SMC) is here to help.
Almost every college and university has a YouTube channel (some have multiple channels), but are these channels really getting views? Are their videos connecting with their audience, and if not, why not? It’s possible to post an amazing video on YouTube and then see it linger, lonely and forlorn, with just a handful of views.
#1. Begin with the end in mind. With apologies to Steven Covey, the first rule of marketing should also be: “Begin with the end in mind.” Many people leap to a marketing conclusion before understanding their marketing needs. Before you leap to the conclusion of a brochure, or flyer, or newsletter, or special event, ask
The Chapman Blogs have over 4,000 entries, and we receive a couple hundred new posts each month. Our team has spent a lot of time looking at data from Google Analytics and numerous social networks and we’ve invented an algorithm to rank all the content.
We’ve all heard that everyone is on Facebook, and that everyone should be on Twitter. A big question that always comes up in regards to social media usage is “how can I get better at using Facebook and Twitter,” when the question people ought to be asking is “Should I be using Facebook and Twitter at all?”
Madeleine Wilson, interactive marketing student assistant, recounts her experience at the first inaugural HighEdWeb West regional conference. From a student’s perspective, she reflects on themes and concepts shared during this one-day conference.
Hi all, Today, Mary and I presented at the Staff Summit presented by ChapmanU Human Resources. Thanks to all who participated and if you were not able to attend, please find the presentations below: Public Relations Web and Interactive Marketing Please let us know if you have any questions or concerns. ( SMC team )
Chapman University faculty, students and staff: Tonight the new Chapman University website (www.chapman.edu) has launched! We hope you will take time to explore our new site over the next few days and weeks. We want to express our thanks and admiration to the scores of people in every department throughout the university who helped to
Readers, Our office has coordinated with Chapman’s Webmaster in IS&T and people at Hannon Hill to create dynamic work-flows for Cascade, the new content management system for Chapman’s new website. Work-flows allow pages that are submitted to be approved prior to being live. What does not need to be approved? News Events Social Media Feeds