{"id":15858,"date":"2024-12-11T08:46:12","date_gmt":"2024-12-11T16:46:12","guid":{"rendered":"https:\/\/blogschapman.wpenginepowered.com\/wilkinson\/2024\/12\/11\/honoring-professor-banuelos-legacy-a-gift-to-chapmans-graphic-design-program\/"},"modified":"2026-07-21T21:54:34","modified_gmt":"2026-07-21T21:54:34","slug":"honoring-professor-banuelos-legacy-a-gift-to-chapmans-graphic-design-program","status":"publish","type":"post","link":"https:\/\/blogs.chapman.edu\/wilkinson\/2024\/12\/11\/honoring-professor-banuelos-legacy-a-gift-to-chapmans-graphic-design-program\/","title":{"rendered":"Honoring Professor Banuelos\u2019 Legacy: A Gift to Chapman\u2019s Graphic Design Program"},"content":{"rendered":"<figure id=\"attachment_15859\" aria-describedby=\"caption-attachment-15859\" style=\"width: 253px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15859\" src=\"https:\/\/blogs.chapman.edu\/wilkinson\/wp-content\/uploads\/sites\/62\/2024\/12\/Joseph-Banuelos.png\" alt=\"\" width=\"253\" height=\"244\" \/><figcaption id=\"caption-attachment-15859\" class=\"wp-caption-text\">Joseph Banuelos (Graphic Design)<\/figcaption><\/figure>\n<p>We often don\u2019t think about the creative minds behind iconic brand logos, from the Amazon smile to the arrow in FedEx. The masterminds behind these creative brands usually remain in the shadows. But for the late Chapman Professor Joseph Banuelos, he created an iconic symbol that hamburger lovers would come to know for decades: The Carl&#8217;s Jr. star.<\/p>\n<p>The creativity that Professor Banuelos displayed in this project was one he dedicated to every project he worked on. As a part-time professor in <a href=\"https:\/\/www.chapman.edu\/wilkinson\/art\/graphic-design\/index.aspx\">graphic design<\/a> at<a href=\"https:\/\/www.chapman.edu\/wilkinson\/index.aspx\"> Wilkinson College of Arts, Humanities, and Social Sciences<\/a>, Professor Banuelos not only brought the real world into the classroom but also ignited a spark of creativity in his students. He partnered with companies to create real-world, hands-on projects for his students, teaching them the practical side of the business while inspiring them to reach for the stars.<\/p>\n<p>One such example is<a href=\"https:\/\/www.bluebirdcanyonfarms.com\/\"> Bluebird Canyon Farms<\/a>, located in nearby Laguna Beach, founded by Dr. Mariella Simon and Scott Tenney. Dr. Simon used to teach molecular biology at Chapman and was introduced to Professor Banuelos in 2010 through a Chapman friend. At that time, she needed a logo, web presence, and marketing strategy, and Professor Banuelos created the farm\u2019s initial logo.<\/p>\n<p>Over the years, Dr. Simon and Professor Banuelos stayed in touch. In 2023, Professor Banuelos approached Dr. Simon to explore the possibility of having Chapman students redesign her logo and revamp her farm\u2019s online marketing presence. Dr. Simon said yes, and the students developed a refreshed logo and a comprehensive new brand identity and marketing strategy for the farm.<\/p>\n<figure id=\"attachment_15860\" aria-describedby=\"caption-attachment-15860\" style=\"width: 412px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15860\" src=\"https:\/\/blogs.chapman.edu\/wilkinson\/wp-content\/uploads\/sites\/62\/2024\/12\/Media-2024-12-05T081727.240.jpg\" alt=\"\" width=\"412\" height=\"309\" srcset=\"https:\/\/blogs.chapman.edu\/wilkinson\/wp-content\/uploads\/sites\/62\/2024\/12\/Media-2024-12-05T081727.240.jpg 1600w, https:\/\/blogs.chapman.edu\/wilkinson\/wp-content\/uploads\/sites\/62\/2024\/12\/Media-2024-12-05T081727.240-300x225.jpg 300w, https:\/\/blogs.chapman.edu\/wilkinson\/wp-content\/uploads\/sites\/62\/2024\/12\/Media-2024-12-05T081727.240-1024x768.jpg 1024w, https:\/\/blogs.chapman.edu\/wilkinson\/wp-content\/uploads\/sites\/62\/2024\/12\/Media-2024-12-05T081727.240-768x576.jpg 768w, https:\/\/blogs.chapman.edu\/wilkinson\/wp-content\/uploads\/sites\/62\/2024\/12\/Media-2024-12-05T081727.240-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 412px) 100vw, 412px\" \/><figcaption id=\"caption-attachment-15860\" class=\"wp-caption-text\">Graphic Design students at Bluebird Canyon Farms, in Laguna Beach, owned by Dr. Mariella Simon and Scott Tenney.<\/figcaption><\/figure>\n<p>Before his passing, Professor Banuelos took his students to the farm to meet Dr. Simon and witness the real-world impact of their work. Throughout his career, he was committed to providing his students with firsthand experience. Dr. Simon recalls that during his last visit to the farm, Professor Banuelos struggled to get out of the car but was determined to bring his students along. His dedication to teaching and his love for his students left a lasting impression on Dr. Simon.<\/p>\n<p>Inspired by Professor Banuelos&#8217; unwavering commitment to his students, Dr. Simon made a gift to the Graphic Design program. She continues working with Chapman students, fostering a sense of community and shared purpose. Currently, two female students are assisting her with her online marketing strategy and label-making for her products, such as honey, jams, and unique floral salt. This ongoing collaboration is a living testament to the impact of Professor Banuelos&#8217; work.<\/p>\n<p><span data-teams=\"true\" data-olk-copy-source=\"MessageBody\">&#8220;Joseph was an amazing colleague and mentor,&#8221; said Eric Chimenti (Graphic Design). &#8220;He had an amazing impact on our students and program. For our students, his skill, talent, experience, and expertise coupled with his gentle spirit and easygoing demeanor were the perfect mesh,&#8221; he said.\u00a0 <\/span><\/p>\n<p>Professor Banuelos&#8217; legacy lives on through the students he mentored and the creative projects he inspired. Dr. Simon&#8217;s gift ensures that future generations of Chapman students will continue to benefit from the same passion and dedication that Professor Banuelos exemplified throughout his career.<\/p>\n<p>(Photo header: Graphic Design students at Bluebird Canyon Farms, in Laguna Beach, founded by Dr. Mariella Simon and Scott Tenney.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We often don\u2019t think about the creative minds behind iconic brand logos, from the Amazon smile to the arrow in [&hellip;]<\/p>\n","protected":false},"author":4554,"featured_media":15860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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Chavez","chapman_pin_hero_slider":"","footnotes":""},"categories":[4,2748,5,7,2631],"tags":[1384,3731],"class_list":["post-15858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faculty-awards","category-graphic-design","category-news","category-student-awards","category-wilkinson-college","tag-graphic-design-program","tag-professor-joseph-banuelos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Voice of Wilkinson | Chapman Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.chapman.edu\/wilkinson\/2024\/12\/11\/honoring-professor-banuelos-legacy-a-gift-to-chapmans-graphic-design-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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