The Chapman Blogs have over 4,000 entries, and we receive a couple hundred new posts each month. Our team has spent a lot of time looking at data from Google Analytics and numerous social networks and we’ve invented an algorithm to rank all the content.
My tips for other young professionals aiming to boldly launch their career and navigate the cross-generational workplace.
“Like Baking a Delicious Cake except instead of cake ingredients using the web, social media, email and user testing with a tablespoon of love.” A good alumni relationship is important for any school, not only because alumni contribute so much to the university through job prospects, volunteer events, mentoring and giving back – and at
There are inherently challenging dynamics that exists among those involved in the creative process. What’s important to keep in mind is that ultimately, we all want the same thing: a beautiful product that reaches our target audience(s), satisfies our clients’ objectives and generates a return on investment. But how do we achieve this end with
It’s the beginning of a new academic year, and you might be wondering, “What’s new with my Chapman University family?” or “What’s happening in my community?” Well, you’ve come to the right place. Strategic Marketing and Communications (SMC) is here to keep you informed. Here are 4 digital tools to help you connect with Chapman
I am not sure if people really understand how much work an office of 29 people can truly produce. Ironically enough, when people think of Strategic Marketing and Communications (SMC), they usually think of the 8 people and faces they see most often. The fact of the matter is, our department can be broken into
Madeleine Wilson, interactive marketing student assistant, recounts her experience at the first inaugural HighEdWeb West regional conference. From a student’s perspective, she reflects on themes and concepts shared during this one-day conference.
On Wednesday, March 6, 2013, I presented these ‘eye tracking’ examples. As we move forward with Chapman’s websites, we’ll be relying on this type of user testing to make sure our sites are easy to use.
Hey all, If you check your campus email regularly, you may notice some new and exciting changes coming to your inbox starting Thursday. Feb. 7th. At SMC we’ve been working hard to find a solution to the large amount of emails we send to the campus community, and good news – we’ve figured it out!
Chapman Family, You’re probably frustrated with the number of emails you’re receiving about campus events and announcements. You might even be guilty of deleting some without even reading them. If so, you’re part of the majority. In the last year, we’ve received numerous requests to send out internal mass emails on behalf of various schools/colleges,