46 posts categorized in

Inside SMC

  

Faculty Senate Presentation

November 19, 2012 by | Inside SMC

Thanks to the Faculty Senate for allowing me to speak at your November meeting, and thanks to Dr. Anuradha Prakash for inviting.  Last, but not least, thanks to Stephanie Geyer from Noel-Levitz for giving me permission to use some of the “E-Expectations” data.  This presentation includes: Website expectations / usage Mobile optimized and responsive design Social Media

Who Runs Chapman’s Websites?

November 19, 2012 by | Inside SMC

It has come to my attention that not everyone on Chapman’s campus realizes what department is responsible for what website, so I decided to compile a list.  This will help schools/colleges/departments/offices understand when it’s a Strategic Marketing and Communications (SMC) site, and when it’s an Information Systems and Technology site.  If anyone notices anything missing or has any questions,

SMC Provides a Social Media Resource Section

October 29, 2012 by | Inside SMC

Social Media Resources Strategic Marketing and Communications is pleased to announce a Guidelines and Resources section for university admins. Among the resources is a Social Media Section written by me for you. This section is written for beginning and intermediate social media users. Although we visit our personal sites often, managing social profiles for

Thanks to the Internet Marketing Association!

September 25, 2012 by | Inside SMC

Thank you to Sinan Kanatsiz and the Internet Marketing Association for rewarding the “Strategic Marketing and Communications” team with 3 IMA awards. Best Blog Design (https://blogs.chapman.edu) Best Facebook Customization (https://www.facebook.com/ChapmanUniversity) Best Website Aesthetics (http://www.chapman.edu) Thanks also for a wonderful conference!  If you are an internet marketing professional have not yet attended the IMA conference, I recommend you keep it on your radar.

The [September] Social Media Scoop

September 14, 2012 by | Inside SMC

The September Social Media Scoop is available for university social media admins! The Scoop provides our university social media admins with applicable tools and resources to grow their pages.  The September issue includes “Quick Tips” to master consistency, avoid copy and paste, and inspire creative copy for Facebook posts. I am especially excited to announce Chapman University’s

Welcome to Chapman Shortcuts

September 7, 2012 by | Inside SMC

Hello readers, Chapman’s Website Has New Features!  Strategic Marketing and Communications has rolled out some updates to Chapman’s website.  The most noticeable change is the new Chapman Shortcuts feature. Shortcuts allows repeat visitors to Chapman’s website to easily save frequently visited pages.  It also remembers recently visited pages and searches, and promotes recently posted blogs.  For more

Photos needn’t be picture-perfect to help tell the story

August 14, 2012 by | Inside SMC

We love photos in Happenings and we’re guessing all our fellow bloggers do, too. They help tell the story, add visual interest and catch readers’ attention. So we wanted to give a shout out to the folks in Student Life who sent us a nice one recently. They knew the two ingredients they needed in

Website Issues 7-18-2012

July 18, 2012 by | Inside SMC

You may have noticed that some of your web pages are not rendering properly. We are aware of the problem and apologize for the inconvenience. Our vendor, Barkley REI, was making some edits to the back end system, Cascade, and those changes ended up affecting the live pages unintentionally. Barkley is working on resolving these

Staff Summit Presentation – PR and WIM

June 13, 2012 by | Inside SMC

Hi all, Today, Mary and I presented at the Staff Summit presented by ChapmanU Human Resources.  Thanks to all who participated and if you were not able to attend, please find the presentations below: Public Relations Web and Interactive Marketing Please let us know if you have any questions or concerns.  ( SMC team )

A few interesting articles:

June 6, 2012 by | Inside SMC

Hi readers, I thought I’d take a minute to share some interesting links: 11 shocking new social media statistics in America 6.5 Million LinkedIn Accounts May Be Compromised, Change Your Passwords Now 10 Ways to Humanize your Brand on Social Media Enjoy! -DM

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