Almost every college and university has a YouTube channel (some have multiple channels), but are these channels really getting views? Are their videos connecting with their audience, and if not, why not? It’s possible to post an amazing video on YouTube and then see it linger, lonely and forlorn, with just a handful of views.
AdAge published an article last month detailing the decline of organic reach on Facebook as well as Facebook’s shift to encouraging pages (i.e. businesses) to buy ads in order to promote themselves. This shift is all well and good if you’re a for-profit page on Facebook with a dedicated online marketing budget. Standard ads are
Most people who know me can agree I love to talk. I love a good pun or joke, and I love a cheerful “hello,” especially online. While many colleges and universities are still struggling to adapt to social media, several are excelling with creative and conversational tweets on Twitter. Their charm is crowd-pleasing and attractive,
The Chapman Blogs have over 4,000 entries, and we receive a couple hundred new posts each month. Our team has spent a lot of time looking at data from Google Analytics and numerous social networks and we’ve invented an algorithm to rank all the content.
In today’s high-tech and hyper-social world, we often hear things like “social media is destroying privacy” and “technology is destroying human relationships.” We’re told by Sherry Turkle in her New York Times opinion piece that if we’re not careful, we may value our relationship with technology over our relationship with one another. At TEDxChapmanU ,
We’ve all heard that everyone is on Facebook, and that everyone should be on Twitter. A big question that always comes up in regards to social media usage is “how can I get better at using Facebook and Twitter,” when the question people ought to be asking is “Should I be using Facebook and Twitter at all?”
The Student Blog: Order for a Chaotic World
Digital identity is a popular topic of recent conversations and especially important for college students. I recently presented at Chapman University’s Parent Spring Summit on digital identity and leveraging social media to present your “brand.” Digital identity A digital identity includes more than social media; it includes all technology. Technology has become an extension of
A friend sent this “Education and Social Media” info-graphic to me, and I wanted to share. Lately, I’m very interested in talking about the future of education. How will technology be used? What will higher ed look like in 20 years? Is the next economic bubble education, and if so, what will it look like after
After Facebook purchased Instagram earlier this year, users were counting down the days until changes were made to the photo-sharing platform. The count is over and it only took three months! Instagram issued new additions to its policy, and they were met with criticism from their die-hard, photo-filtering-frenzied users. New Instagram policy