People report to managers, but they FOLLOW leaders,” says Adam Bryant in his book The Corner Office: Indispensable and Unexpected Lessons from CEOs on How to Lead and Succeed . You don’t need to be a CEO to act and think like one – in fact, communications and marketing staff members at every level
Now that you have a better understanding of content marketing, it’s time to get your efforts organized. Half of the work in creating a successful content marketing push is making sure your efforts have direction and purpose. Most people handle blogs and social media as an afterthought or a last minute Band-Aid. In reality, if time
So, you’ve been given the keys to your organization’s blog and social media accounts. Great, now what? Cue deer-in-headlights expression. If you’re like most, the thought of routine content creation and social media management causes night sweats, even for the most enthusiastic marketers. But fear not, Strategic Marketing and Communications (SMC) is here to help.
Hello Chapman community! Jonah Berger is the James G. Campbell Associate Professor of Marketing at the Wharton School at the University of Pennsylvania. He has published dozens of articles in top-tier academic journals, and popular accounts of his work have appeared in places like The New York Times, the Wall Street Journal, The Washington Post,
The devil’s in the details. Writing can be a laborious task. And for many, myself included, it can be near impossible to muster the focus required of proofreading once that final mark of punctuation has been placed. After I have toiled over a written statement, be it a Facebook post or a magazine article, the
8 seconds. That’s plenty of time, right? That was so last century. Try 2.5 seconds. That’s roughly the time you now have to capture the attention of your reader. Oh wait. Come back. I’m not done yet. Wait. What? I’ve already lost you? 2.5 seconds. Gone before you know it. In today’s world, 2.5 seconds
One of my favorite things to do is to walk into a room full of people I don’t know. When that happens, I see a wealth of opportunity of meeting interesting people, learning new things, broadening my network and making new colleagues and friends. And, I can’t wait to get started! This eagerness to
#1. Begin with the end in mind. With apologies to Steven Covey, the first rule of marketing should also be: “Begin with the end in mind.” Many people leap to a marketing conclusion before understanding their marketing needs. Before you leap to the conclusion of a brochure, or flyer, or newsletter, or special event, ask
AdAge published an article last month detailing the decline of organic reach on Facebook as well as Facebook’s shift to encouraging pages (i.e. businesses) to buy ads in order to promote themselves. This shift is all well and good if you’re a for-profit page on Facebook with a dedicated online marketing budget. Standard ads are
Unless you’ve been hiding out in a black hole or living wild with the bears, you may have noticed the giant shift in the marketing landscape over the last decade. No longer are marketers allowed to rely solely on traditional advertising to get their perfectly crafted messages to stick. Instead, since we live in a very socially