Imagine your favorite pair of shoes. They are comfortable and maybe even give you an extra boost of confidence when you wear them. Now imagine those same shoes on the wrong feet. Suddenly instead of being comfortable, your shoes are cramped and painful. Every step becomes a battle to stay upright. You wouldn’t go more
Sea slugs actually remember lobster attacks. College students think like old whalers. Gay men don’t want to be your pet. And is dramaturgy a cool word, or what? But what do these seemingly random musings have in common? Each one is the gist of a compelling, high-interest story about the research, culture and zeitgeist
“Like Baking a Delicious Cake except instead of cake ingredients using the web, social media, email and user testing with a tablespoon of love.” A good alumni relationship is important for any school, not only because alumni contribute so much to the university through job prospects, volunteer events, mentoring and giving back – and at
There are inherently challenging dynamics that exists among those involved in the creative process. What’s important to keep in mind is that ultimately, we all want the same thing: a beautiful product that reaches our target audience(s), satisfies our clients’ objectives and generates a return on investment. But how do we achieve this end with
It’s the beginning of a new academic year, and you might be wondering, “What’s new with my Chapman University family?” or “What’s happening in my community?” Well, you’ve come to the right place. Strategic Marketing and Communications (SMC) is here to keep you informed. Here are 4 digital tools to help you connect with Chapman
The principle “Less is More” is a guideline which I try to ascribe to when designing for Chapman University marketing. Let’s start at the beginning. THE IDEA You, the client, have an exciting, impassioned idea for something you want realized graphically. I expect you to know your subject matter well enough to articulate
We’ve all heard that everyone is on Facebook, and that everyone should be on Twitter. A big question that always comes up in regards to social media usage is “how can I get better at using Facebook and Twitter,” when the question people ought to be asking is “Should I be using Facebook and Twitter at all?”
You know that expression about the tail wagging the dog? Well, these days at Chapman Magazine, we are being wagged by a doggedly memorable cover, and truth be told we wouldn’t have it any other way.
Click here. This phrase seems helpful on the surface; you’re telling users exactly what you want them to do, but click here is problematic for many reasons including: Click here is quickly becoming outdated because it assumes your users are using a mouse rather than a touch-screen device. Site visitors who use screen readers can