So, you’ve been given the keys to your organization’s blog and social media accounts. Great, now what? Cue deer-in-headlights expression. If you’re like most, the thought of routine content creation and social media management causes night sweats, even for the most enthusiastic marketers. But fear not, Strategic Marketing and Communications (SMC) is here to help.
Hello Chapman community! Jonah Berger is the James G. Campbell Associate Professor of Marketing at the Wharton School at the University of Pennsylvania. He has published dozens of articles in top-tier academic journals, and popular accounts of his work have appeared in places like The New York Times, the Wall Street Journal, The Washington Post,
Almost every college and university has a YouTube channel (some have multiple channels), but are these channels really getting views? Are their videos connecting with their audience, and if not, why not? It’s possible to post an amazing video on YouTube and then see it linger, lonely and forlorn, with just a handful of views.
The devil’s in the details. Writing can be a laborious task. And for many, myself included, it can be near impossible to muster the focus required of proofreading once that final mark of punctuation has been placed. After I have toiled over a written statement, be it a Facebook post or a magazine article, the
A major buzz coming from the recent International CES convention has been focused on 4K or curved displays. Every time I see a new format coming out, I’m reminded of the days when Sony’s sales numbers were slumping, so they would introduce a new tape format so people would need to upgrade and purchase more decks.
8 seconds. That’s plenty of time, right? That was so last century. Try 2.5 seconds. That’s roughly the time you now have to capture the attention of your reader. Oh wait. Come back. I’m not done yet. Wait. What? I’ve already lost you? 2.5 seconds. Gone before you know it. In today’s world, 2.5 seconds
One of my favorite things to do is to walk into a room full of people I don’t know. When that happens, I see a wealth of opportunity of meeting interesting people, learning new things, broadening my network and making new colleagues and friends. And, I can’t wait to get started! This eagerness to
#1. Begin with the end in mind. With apologies to Steven Covey, the first rule of marketing should also be: “Begin with the end in mind.” Many people leap to a marketing conclusion before understanding their marketing needs. Before you leap to the conclusion of a brochure, or flyer, or newsletter, or special event, ask
I am fairly certain without knowing, I have been thinking about this new homepage design since I started working for Chapman five years ago. If there has been one thing I have learned over and over again since I began working here, it is that our students, alumni, faculty and staff really ( really! )
AdAge published an article last month detailing the decline of organic reach on Facebook as well as Facebook’s shift to encouraging pages (i.e. businesses) to buy ads in order to promote themselves. This shift is all well and good if you’re a for-profit page on Facebook with a dedicated online marketing budget. Standard ads are