It’s the beginning of a new academic year, and you might be wondering, “What’s new with my Chapman University family?” or “What’s happening in my community?” Well, you’ve come to the right place. Strategic Marketing and Communications (SMC) is here to keep you informed. Here are 4 digital tools to help you connect with Chapman
In today’s high-tech and hyper-social world, we often hear things like “social media is destroying privacy” and “technology is destroying human relationships.” We’re told by Sherry Turkle in her New York Times opinion piece that if we’re not careful, we may value our relationship with technology over our relationship with one another. At TEDxChapmanU ,
The principle “Less is More” is a guideline which I try to ascribe to when designing for Chapman University marketing. Let’s start at the beginning. THE IDEA You, the client, have an exciting, impassioned idea for something you want realized graphically. I expect you to know your subject matter well enough to articulate
We’ve all heard that everyone is on Facebook, and that everyone should be on Twitter. A big question that always comes up in regards to social media usage is “how can I get better at using Facebook and Twitter,” when the question people ought to be asking is “Should I be using Facebook and Twitter at all?”
I am not sure if people really understand how much work an office of 29 people can truly produce. Ironically enough, when people think of Strategic Marketing and Communications (SMC), they usually think of the 8 people and faces they see most often. The fact of the matter is, our department can be broken into
You know that expression about the tail wagging the dog? Well, these days at Chapman Magazine, we are being wagged by a doggedly memorable cover, and truth be told we wouldn’t have it any other way.
Madeleine Wilson, interactive marketing student assistant, recounts her experience at the first inaugural HighEdWeb West regional conference. From a student’s perspective, she reflects on themes and concepts shared during this one-day conference.
The Student Blog: Order for a Chaotic World
Click here. This phrase seems helpful on the surface; you’re telling users exactly what you want them to do, but click here is problematic for many reasons including: Click here is quickly becoming outdated because it assumes your users are using a mouse rather than a touch-screen device. Site visitors who use screen readers can
On Wednesday, March 6, 2013, I presented these ‘eye tracking’ examples. As we move forward with Chapman’s websites, we’ll be relying on this type of user testing to make sure our sites are easy to use.