Tag Archive for "facebook reach" - Strategic Marketing and Communications

Facebook vs Instagram: let’s compare – or not

May 2, 2014 by Sheri Lehman | Social Media

Last week, articles across the Internet read: ” For Your Next Social Media Campaign, Look to Instagram “; ” Instagram Is a Marketer’s Best Friend – For Now “; and ” Instagram’s Sweet Spot: Better for Brands than Facebook and Twitter? ” Social media marketers have noticed a decline in reach on Facebook and heightened

When free isn’t really free on Facebook

January 8, 2014 by Valerie McNutt | Social Media

AdAge published an article last month detailing the decline of organic reach on Facebook as well as Facebook’s shift to encouraging pages (i.e. businesses) to buy ads in order to promote themselves. This shift is all well and good if you’re a for-profit page on Facebook with a dedicated online marketing budget. Standard ads are