Tag Archive for "PR" - Strategic Marketing and Communications

How Bill Nye “The Science Guy” helped us manage our message

April 28, 2014 by Sheri Ledbetter | Strategy

Getting your product into the hands of the right person at exactly the right time is the lynchpin of marketing. The same holds true for public relations (PR). Getting your message to the right publics at precisely the right time through the best delivery channel is a success. Preparing a full-fledged public relations plan

Think Like a CEO! Why All of Us Can (and Should)

April 14, 2014 by Mary Platt | Strategy

People report to managers, but they FOLLOW leaders,” says Adam Bryant in his book The Corner Office: Indispensable and Unexpected Lessons from CEOs on How to Lead and Succeed . You don’t need to be a CEO to act and think like one – in fact, communications and marketing staff members at every level