Tag Archive for "public relations" - Strategic Marketing and Communications

When you’re the news: Top 10 tips for talking with media

July 23, 2014 by Mary Platt | Strategy

Most of the time, you want it to happen. You’ve published a new book or article, the Chapman Media Relations Office is pitching it out, the media is picking up on it — and you start getting calls to be interviewed in print or by broadcast outlets. Or you’re an established authority in your field,

How Bill Nye “The Science Guy” helped us manage our message

April 28, 2014 by Sheri Ledbetter | Strategy

Getting your product into the hands of the right person at exactly the right time is the lynchpin of marketing. The same holds true for public relations (PR). Getting your message to the right publics at precisely the right time through the best delivery channel is a success. Preparing a full-fledged public relations plan