Tag Archive for "seo strategies" - Strategic Marketing and Communications

Title, Tag, Describe: Do It Right on YouTube to Get Noticed

March 17, 2014 by Pamela Ezell | Social Media

Almost every college and university has a YouTube channel (some have multiple channels), but are these channels really getting views? Are their videos connecting with their audience, and if not, why not? It’s possible to post an amazing video on YouTube and then see it linger, lonely and forlorn, with just a handful of views.

Right content, wrong foot

October 28, 2013 by Valerie McNutt | Strategy

Imagine your favorite pair of shoes. They are comfortable and maybe even give you an extra boost of confidence when you wear them. Now imagine those same shoes on the wrong feet. Suddenly instead of being comfortable, your shoes are cramped and painful. Every step becomes a battle to stay upright. You wouldn’t go more