Tag Archive for "team work" - Strategic Marketing and Communications

Creating a New Alumni Website from Scratch

September 12, 2013 by Aaron Singh | Inside SMC

“Like Baking a Delicious Cake except instead of cake ingredients using the web, social media, email and user testing with a tablespoon of love.” A good alumni relationship is important for any school, not only because alumni contribute so much to the university through job prospects, volunteer events, mentoring and giving back – and at

Forging Strong Relationships Within a Creative Bubble

September 4, 2013 by Carl Minor | Inside SMC

There are inherently challenging dynamics that exists among those involved in the creative process. What’s important to keep in mind is that ultimately, we all want the same thing: a beautiful product that reaches our target audience(s), satisfies our clients’ objectives and generates a return on investment. But how do we achieve this end with