According to the Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content this year than they did in 2016, with the trend showing no signs of slowing down as we head into 2018. This is creating a huge opportunity for college students to enter the workforce with a lucrative new
Idea Hall, founded by Rebecca Hall ’96, a full-service branding, marketing and public relations agency, is celebrating the closing of a year full of new business, including seven new clients. The agency is expanding into new markets beyond the roots of real estate and finance, while continuing to maintain its foundation in those sectors. Rebecca
In the U.S., more than 81% of shoppers report conducting online research before making big purchase decisions. On top of that, nearly 50% of people who do local searches visit a store within one day. If you want to start a business, that makes staying on top of the latest digital marketing tactics crucial to