“Pay-What-You-Want” (PWYW) Pricing with Moonsik Shin, Ph.D. Exploring the Intriguing Dynamics of PWYW Pricing and Its Impact in the Business World
In recent years, a new business model called “pay-what-you-want” (PWYW) pricing has emerged. With this model, a business offers its product or service to customers with the freedom to choose any price, including zero, with the expectation that a sufficient number of customers will voluntarily pay enough to generate a profit. A prominent example of