1 posts tagged

Moonsik Shin

  

“Pay-What-You-Want” (PWYW) Pricing with Moonsik Shin, Ph.D. Exploring the Intriguing Dynamics of PWYW Pricing and Its Impact in the Business World

November 29, 2023 by | Faculty

In recent years, a new business model called “pay-what-you-want” (PWYW) pricing has emerged. With this model, a business offers its product or service to customers with the freedom to choose any price, including zero, with the expectation that a sufficient number of customers will voluntarily pay enough to generate a profit. A prominent example of

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