How do you mold your virtual presence to reflect your professional value accurately, career path story, and personal brand?

Allison Smyk, Recruiting Manager at Gallo Wine, tackled the tough questions about virtual networking and personal branding in a recent virtual career workshop hosted by Chapman’s Office of Career and Professional Development. Here are a few key takeaways to successfully navigate the new, virtual-normal.

If you missed the webinar and would like to learn more, no worries! You can go to Chapman’s Career and Professional Development Facebook page and watch the full webinar at your preview


1. Who should you reach out to?

  • Someone you have previously met with
  • Recruiters
  • Someone you have a connection with on LinkedIn

2. How often should you reach out?

  • Reach out with a purpose
    • Ask questions
    • Request to schedule a phone call or meeting
    • Express your interest in the company
  • Follow up (typically after two weeks)

3. A Digital Message Template for you to refer to:

Hi (Name of Professional/Recruiter),

I am very interested in your family-oriented culture and sales careers at (Company Name). Do you have time to connect on a 10-minute phone call or Zoom meeting? I’d like to learn more about your experiences throughout your 22 years at (Company Name).


(Your Name)


1. Prepare for the typical questions. These should NOT come as a surprise during an interview.

  • Tell me about yourself
  • What are your strengths?
  • What are your weaknesses?
  • Why do you want this job?
  • Why should we hire you?
  • What attracted you to this company?
  • What did you like least about your last job?
  • Do you have any questions for me?

2. Know your strengths and weaknesses, and be prepared to talk to discuss them.

3. Have specific examples in mind for success, leadership, challenges you have faced in work/school.

4. Look at the camera, not the screen.

5. Dress the part.

6. Prepare your surroundings

7. Practice makes perfect

8. Make sure to close other programs on your computer

Editors Note: On Tuesday, June 30th, Chapman’s Office of Career and Professional Development hosted an insightful virtual workshop featuring Allison Smyk, Recruiting Manager at Gallo Wine, who gave tips and tricks that will help students navigate their career journey in the digital world!  Gallo Wine is a long-time recruiter of Chapman talent and continues to provide students with sales and leadership opportunities during and after their undergraduate experience.