Strategic Marketing and Communications is excited to announce a major improvement to Chapman University’s degree and program listings. The changes include a new design, overall improved user experience, and more advanced technology. User Experience and Design As with our other projects, the new degrees and programs page was informed by Google Analytics and national research.
We have received quite a few questions regarding Chapman University’s home-grown events calendar. This website interfaces with R25’s database and presents the data in a clean, user-friendly format. It is also mobile optimized and works on desktops, tablets, and smartphones. Users of events.chapman.edu can also update their content on events.chapman.edu and easily add photos and buttons
Chapman is a bustling university with numerous events and activities happening daily. There are concerts, lectures, tours, sports games, plays, screenings, religious ceremonies, info sessions, student activities, gallery openings, club meetings, Greek events and much, much more (phew!). And if you are like most humans, it is incredibly hard to keep track of it all mixed
“I would just as soon that the process evaporates and you have to deal with the experience of the work.” - Chris Burden Recently, I was walking the gallery floors of the newer Broad Contemporary Art Museum at the Los Angeles County Museum of Art (LACMA). During every visit, there is always some piece that seems
*Listen to my recent “IMA Leader” interview on this topic Since our new homepage launched over a year ago, we’ve seen dramatic movement in the right direction. While crunching the numbers in Google Analytics, Val McNutt, Web Coordinator and resident analytics guru, noticed the following: The average time spent on the homepage has gone up 15% The bounce rate
8 seconds. That’s plenty of time, right? That was so last century. Try 2.5 seconds. That’s roughly the time you now have to capture the attention of your reader. Oh wait. Come back. I’m not done yet. Wait. What? I’ve already lost you? 2.5 seconds. Gone before you know it. In today’s world, 2.5 seconds
I am fairly certain without knowing, I have been thinking about this new homepage design since I started working for Chapman five years ago. If there has been one thing I have learned over and over again since I began working here, it is that our students, alumni, faculty and staff really ( really! )
…But I can’t overstate how great a little color correction on your pics can be. No question, it’ll take any picture and make it better, and I’m not talking about over-the-top looks or settling for same old presets. Make your photos stand out by drawing attention to your great subjects, not the just the looks
Two years ago today, Strategic Marketing and Communications SMC launched a new homepage for Chapman University. Here’s a quick stroll down memory lane. Chapman University Homepage – 1996: Chapman University Homepage - 2000: Chapman University Homepage - 2005: Chapman University Homepage 2010: Chapman University Homepage 2012:
The principle “Less is More” is a guideline which I try to ascribe to when designing for Chapman University marketing. Let’s start at the beginning. THE IDEA You, the client, have an exciting, impassioned idea for something you want realized graphically. I expect you to know your subject matter well enough to articulate