While reading the Simply Measured State of Social Media 2017 report, I thought it would be helpful to pull highlights from that article as a resource for the Chapman social media community. Social media marketing has undeniably evolved into an integral marketing function for any business, from brand awareness, to direct conversions, to customer service,
We have received quite a few questions regarding Chapman University’s home-grown events calendar. This website interfaces with R25’s database and presents the data in a clean, user-friendly format. It is also mobile optimized and works on desktops, tablets, and smartphones. Users of events.chapman.edu can also update their content on events.chapman.edu and easily add photos and buttons
“I would just as soon that the process evaporates and you have to deal with the experience of the work.” - Chris Burden Recently, I was walking the gallery floors of the newer Broad Contemporary Art Museum at the Los Angeles County Museum of Art (LACMA). During every visit, there is always some piece that seems
*Listen to my recent “IMA Leader” interview on this topic Since our new homepage launched over a year ago, we’ve seen dramatic movement in the right direction. While crunching the numbers in Google Analytics, Val McNutt, Web Coordinator and resident analytics guru, noticed the following: The average time spent on the homepage has gone up 15% The bounce rate
Are you in charge of managing social media with an organization? What about using social media to increase enrollment or donations? Chapman University has strategically set up CU outlets for your school or organization to succeed online. Maybe you are just getting started or you have been at it for a while. Whatever the case, SMC is always
Sometimes, you just need to publish something quickly so there’s a page online with information for people to access. Sometimes, you want to publish something awesome, but it only need two sentences. This might be an updated time and location for an event, a faculty accomplishment or award, an intimate performance with a guest artist, or urgent
Let’s face it: We’re drowning in market jargon. You know what we’re talking about – those fluffy, sometimes nonsensical buzzwords and phrases used as a sort of shorthand that make us marketers feel “in the know.” If you have even a vague sense of what it means to “leverage your campaign strategies with key messaging
Most of the time, you want it to happen. You’ve published a new book or article, the Chapman Media Relations Office is pitching it out, the media is picking up on it — and you start getting calls to be interviewed in print or by broadcast outlets. Or you’re an established authority in your field,
A couple of weeks ago, I was soaring in a small Cessna above the beautiful coastline and mountains of Southern California, having slipped the surly bonds of earth for a recreational flight from Orange County’s John Wayne Airport to Murrieta and back. It was something special – an adventure that a friend and I had
Getting your product into the hands of the right person at exactly the right time is the lynchpin of marketing. The same holds true for public relations (PR). Getting your message to the right publics at precisely the right time through the best delivery channel is a success. Preparing a full-fledged public relations plan