How to Write a Speech Story That Will Speak Volumes for Your University Program
Speech stories are good content for your blogs and newsletters. And they’re easier to write than you might think.
10 things you may or may not know about TED or TEDx events
Chapman University hosts an annual TEDx event, and this year, TEDxChapmanU will be on Thursday, August 20, 2015 from 1 – 5:30 p.m. in the Chapman auditorium. If you know nothing about TED talks, I encourage you to check out a few of my favorites about a guerilla gardener, creativity in schools, and injustice. And this one
3 Ways to Stay (Digitally) Connected With Chapman
If you are new to the Chapman Family or new to social media, we invite you to stay in touch with Chapman University with these easy steps. 1. Social Media Facebook Facebook is still our “heartbeat” social network. We regularly post photo albums, detailed updates, and news announcements. You can access Facebook on
Leave Your Comfort Zone -- and Get Creative
A couple of weeks ago, I was soaring in a small Cessna above the beautiful coastline and mountains of Southern California, having slipped the surly bonds of earth for a recreational flight from Orange County’s John Wayne Airport to Murrieta and back. It was something special – an adventure that a friend and I had
Teamwork Makes the Dream Work
I’ve been part of the SMC team for over three years now. I don’t just use the word team because we’re a fairly large group of people working together, I use it because we are a group of individuals who truly make an effort to step in and help each other out whatever the task
Facebook vs Instagram: let's compare - or not
Last week, articles across the Internet read: ” For Your Next Social Media Campaign, Look to Instagram “; ” Instagram Is a Marketer’s Best Friend – For Now “; and ” Instagram’s Sweet Spot: Better for Brands than Facebook and Twitter? ” Social media marketers have noticed a decline in reach on Facebook and heightened
How Bill Nye “The Science Guy” helped us manage our message
Getting your product into the hands of the right person at exactly the right time is the lynchpin of marketing. The same holds true for public relations (PR). Getting your message to the right publics at precisely the right time through the best delivery channel is a success. Preparing a full-fledged public relations plan
Now open source: our WordPress social metrics tracker
The Chapman University web marketing team wanted to find out which blog posts resonated the most with readers. Because Social Networks make data about shares and likes publicly available, we built a WordPress plugin to track which posts were being shared and liked the most. Download plugin from WordPress.org Fork us on Github
Think Like a CEO! Why All of Us Can (and Should)
People report to managers, but they FOLLOW leaders,” says Adam Bryant in his book The Corner Office: Indispensable and Unexpected Lessons from CEOs on How to Lead and Succeed . You don’t need to be a CEO to act and think like one – in fact, communications and marketing staff members at every level
10 Tips for Organizing Your Content Marketing Efforts
Now that you have a better understanding of content marketing, it’s time to get your efforts organized. Half of the work in creating a successful content marketing push is making sure your efforts have direction and purpose. Most people handle blogs and social media as an afterthought or a last minute Band-Aid. In reality, if time