Unless you’ve been hiding out in a black hole or living wild with the bears, you may have noticed the giant shift in the marketing landscape over the last decade. No longer are marketers allowed to rely solely on traditional advertising to get their perfectly crafted messages to stick. Instead, since we live in a very socially
Most people who know me can agree I love to talk. I love a good pun or joke, and I love a cheerful “hello,” especially online. While many colleges and universities are still struggling to adapt to social media, several are excelling with creative and conversational tweets on Twitter. Their charm is crowd-pleasing and attractive,
…But I can’t overstate how great a little color correction on your pics can be. No question, it’ll take any picture and make it better, and I’m not talking about over-the-top looks or settling for same old presets. Make your photos stand out by drawing attention to your great subjects, not the just the looks
Two years ago today, Strategic Marketing and Communications SMC launched a new homepage for Chapman University. Here’s a quick stroll down memory lane. Chapman University Homepage – 1996: Chapman University Homepage - 2000: Chapman University Homepage - 2005: Chapman University Homepage 2010: Chapman University Homepage 2012:
Imagine your favorite pair of shoes. They are comfortable and maybe even give you an extra boost of confidence when you wear them. Now imagine those same shoes on the wrong feet. Suddenly instead of being comfortable, your shoes are cramped and painful. Every step becomes a battle to stay upright. You wouldn’t go more
Sea slugs actually remember lobster attacks. College students think like old whalers. Gay men don’t want to be your pet. And is dramaturgy a cool word, or what? But what do these seemingly random musings have in common? Each one is the gist of a compelling, high-interest story about the research, culture and zeitgeist
The Chapman Blogs have over 4,000 entries, and we receive a couple hundred new posts each month. Our team has spent a lot of time looking at data from Google Analytics and numerous social networks and we’ve invented an algorithm to rank all the content.
My tips for other young professionals aiming to boldly launch their career and navigate the cross-generational workplace.
“Like Baking a Delicious Cake except instead of cake ingredients using the web, social media, email and user testing with a tablespoon of love.” A good alumni relationship is important for any school, not only because alumni contribute so much to the university through job prospects, volunteer events, mentoring and giving back – and at
There are inherently challenging dynamics that exists among those involved in the creative process. What’s important to keep in mind is that ultimately, we all want the same thing: a beautiful product that reaches our target audience(s), satisfies our clients’ objectives and generates a return on investment. But how do we achieve this end with