Social media is constantly changing – keeping up with it all can be a lot of work. That’s where I come in! As things evolve we want to make sure the marketing/communication team members are aware of the new tools and the best ways to use them. During the November Communications Council meeting, I gave
Big news! We have exceeded 100,000 posts on the approved Chapman University social media accounts! This is a huge milestone for the Chapman community and we could not have done it without the consistent efforts of the social media managers across campus (that’s you). Why are we so excited? The 100,000 posts are equal to
Are you in charge of managing social media with an organization? What about using social media to increase enrollment or donations? Chapman University has strategically set up CU outlets for your school or organization to succeed online. Maybe you are just getting started or you have been at it for a while. Whatever the case, SMC is always
If you are new to the Chapman Family or new to social media, we invite you to stay in touch with Chapman University with these easy steps. 1. Social Media Facebook Facebook is still our “heartbeat” social network. We regularly post photo albums, detailed updates, and news announcements. You can access Facebook on
The Chapman University web marketing team wanted to find out which blog posts resonated the most with readers. Because Social Networks make data about shares and likes publicly available, we built a WordPress plugin to track which posts were being shared and liked the most. Download plugin from WordPress.org Fork us on Github
Now that you have a better understanding of content marketing, it’s time to get your efforts organized. Half of the work in creating a successful content marketing push is making sure your efforts have direction and purpose. Most people handle blogs and social media as an afterthought or a last minute Band-Aid. In reality, if time
So, you’ve been given the keys to your organization’s blog and social media accounts. Great, now what? Cue deer-in-headlights expression. If you’re like most, the thought of routine content creation and social media management causes night sweats, even for the most enthusiastic marketers. But fear not, Strategic Marketing and Communications (SMC) is here to help.
Almost every college and university has a YouTube channel (some have multiple channels), but are these channels really getting views? Are their videos connecting with their audience, and if not, why not? It’s possible to post an amazing video on YouTube and then see it linger, lonely and forlorn, with just a handful of views.
AdAge published an article last month detailing the decline of organic reach on Facebook as well as Facebook’s shift to encouraging pages (i.e. businesses) to buy ads in order to promote themselves. This shift is all well and good if you’re a for-profit page on Facebook with a dedicated online marketing budget. Standard ads are
Most people who know me can agree I love to talk. I love a good pun or joke, and I love a cheerful “hello,” especially online. While many colleges and universities are still struggling to adapt to social media, several are excelling with creative and conversational tweets on Twitter. Their charm is crowd-pleasing and attractive,