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Best Practices for Social Media at ChapmanU

November 29, 2016 by | Social Media

Social media is constantly changing – keeping up with it all can be a lot of work. That’s where I come in! As things evolve we want to make sure the marketing/communication team members are aware of the new tools and the best ways to use them. During the November Communications Council meeting, I gave

100,000+ Social Posts in the Chapman Community

November 10, 2016 by | Social Media

Big news! We have exceeded 100,000 posts on the approved Chapman University social media accounts! This is a huge milestone for the Chapman community and we could not have done it without the consistent efforts of the social media managers across campus (that’s you). Why are we so excited?  The 100,000 posts are equal to

3 Ways to Stay (Digitally) Connected With Chapman

June 11, 2014 by | Social Media

If you are new to the Chapman Family or new to social media, we invite you to stay in touch with Chapman University with these easy steps. 1. Social Media Facebook Facebook is still our “heartbeat” social network. We regularly post photo albums, detailed updates, and news announcements.  You can access Facebook on

Facebook vs Instagram: let’s compare – or not

May 2, 2014 by | Social Media

Last week, articles across the Internet read: ” For Your Next Social Media Campaign, Look to Instagram “; ” Instagram Is a Marketer’s Best Friend – For Now “; and ” Instagram’s Sweet Spot: Better for Brands than Facebook and Twitter? ” Social media marketers have noticed a decline in reach on Facebook and heightened

Not All Social Media is Created Equal

August 2, 2013 by | Social Media

We’ve all heard that everyone is on Facebook, and that everyone should be on Twitter. A big question that always comes up in regards to social media usage is “how can I get better at using Facebook and Twitter,” when the question people ought to be asking is “Should I be using Facebook and Twitter at all?”

Commencement: The Social Media Element

June 5, 2012 by | Social Media

Students, graduates, families, and community members flocked to Chapman University’s campus for 2012 Commencement ceremonies, but they also flocked to the web. Social media analytics proved a vast increase in fan engagement on Chapman University’s official Facebook and Twitter pages. As some university staff members know, I am tailoring our interactive campaigns to achieve a

Social Media Facelift

November 28, 2011 by | Social Media

Hi everyone, Chapman University social media is ready for a minor facelift. We are looking to improve our Facebook and Twitter pages to contain inventive and relevant tabs, features, and video. Our first move? A Twitter Tab. There is a disconnect between social media platforms that makes it less convenient to check who you are

#socialmediafail

September 28, 2011 by | Social Media

Folks, this is why it’s a bad idea to start a twitter account (or Facebook, etc) and not keep up with it. (un removed) Hanging out in @chapman_union. Funny, it’s probably just another @ChapmanU twitter account that does nothing.  (un removed) #socialmediafail. thats whats wrong w/ this… (un removed): @chapman_union active 50 days and only

Mobile Apps – what do Chapman students want?

September 21, 2011 by | Mobile

For those of you who ‘like‘ us on Facebook, you probably saw this post.  I broke comments up into categories: Hours for things: Gym/open rec times Caf Events (Athletic/Alumni/etc.) – perhaps a mode that would show you what events are coming up in a building that you are near Directory: Public Safty Health Center Psych Services

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