Marketing for Every Day Action Lyn Sazon's Internship Experience
February 16, 2023
Hey Everyone! My name is Lyn Sazon, and I am a sophomore Communication Studies major with a minor in Creative and Cultural Industries. Throughout Interterm 2022, I interned with Every Day Action as their social media marketing intern. Every Day Action is a non-profit organization in Los Angeles that helps eliminate food waste through TV and film sets by picking up left over food.
On an endless scroll through LinkedIn, I found this position. I submitted my application, and after a few days, I was contacted by the CEO, Hillary Cohen. After a few ongoing emails of sending a sample of my work, I had set up an interview for the position. I was hired on the spot and have been very fortunate to have received this opportunity. Throughout my time working with Every Day Action, I worked alongside board members to complete different tasks assigned to me. On a daily basis, I work on META to plan and schedule Facebook and Instagram posts for their social media accounts. Some of my responsibilities would consist of 15-second short-form videos and constant engagement with our audience. Throughout different months, I have had various campaigns and projects to work on. I have been a part of a campaign launch called “Giving Tuesday,”working alongside Kitty Betham, one of EDA’s board members. I made a storefront on Bonfire and tracked sales, which challenged me to think of creative and different ways to market our online store. As of this interterm, I am on the task of marketing our Celebrity Casino Night in March. I’m constantly looking at different social media trends and strategies that I can
use to promote our events to a vast demographic and hit our target margin.
Taking Mass Communication in the Spring of 2022 helped me during this internship. Learning the different terms and meanings in a company’s legal and business side has allowed me to hold conversations with our team and business partners. Since most of my peers and mentors have been in the entertainment industry for a while now, I learned to adapt easily to this position since I had prior knowledge from taking this class.
With working with Every Day Action, I learned about the TV Show Industry and how to run a non-profit organization. Working with a few Netflix and NBC shows, I have learned to constantly look over contracts and follow brand policies. Every Day Action has allowed me to expand my knowledge and connections within the industry. These skills and experiences I have made will forever stick with me.
Thank you for following alongside my journey through Every Day Action!
Feel free to check out the organization: www.youreverydayaction.org