From Classroom to Career: Applying Social Media Skills to Sakilla Brows Celine Tran's Internship Experience at Sakilla Brows
June 5, 2023
Hello! My name is Celine Tran I am a senior. As a communication studies major with a passion for social media, I was thrilled to land an internship with Sakilla Brows, an eyebrow tattoo company in Orange County. As their social media marketing intern, I was responsible for managing all their social media accounts, creating and curating content, and engaging with their followers. Throughout my internship, I learned so much about the power of social media marketing and how it can be used to grow a business.
One of the most valuable experiences I had during my internship was learning how to create a cohesive social media strategy. This involved understanding the brand’s tone and aesthetic, identifying target audiences, and creating content that would resonate with them. I also learned the importance of consistent posting and engaging with followers to build a loyal community.
My communication courses at Chapman University were instrumental in preparing me for this position. In particular, my classes on social media and digital communication gave me a solid foundation in the principles of effective social media marketing. I was able to apply what I learned in these classes to my internship, which helped me create content that resonated with our target audience.
One of my favorite success stories from my time at Sakilla Brows was when we ran a social media campaign to promote a new service. We created a series of posts and stories that showcased the process of getting the service done, as well as before-and-after photos of clients. The campaign was a huge success, with many clients booking appointments and mentioning the campaign when they came in.
In conclusion, my internship with Sakilla Brows allowed me to gain practical experience in social media marketing, which will undoubtedly benefit me in my future career. I learned so much about the power of social media and how it can be used to grow a business. This experience also taught me the importance of creating a cohesive social media strategy, consistently posting engaging content, and building a loyal community of followers.
Furthermore, this internship taught me valuable skills that I will carry with me throughout my career, such as teamwork, communication, and time management. These skills are essential in any professional setting, and I am grateful for the opportunity to have developed them during my internship. I hope that my experience can inspire other communication students to pursue internships and gain practical experience in their field. Overall, my internship with Sakilla Brows was an invaluable experience, and I am excited to see where my career in social media marketing will take me.