Orange, CA – (February 20, 2012) – Five film students from Chapman University’s Dodge College of Film and Media Arts, recognized as one of the premier film schools in the United States, has won the grand prize for MOFILM Live’s first U.S. college competition for an ad they created for Campbell Soup, depicting a child feigning sickness to get a bowl of soup. The team beat 12 other competing schools/ organizations, including Pepperdine, UCLA, Los Angeles Film School, and the New York Film Academy to win the top prize – a trip for two of the winners to attend the South-By-Southwest Film Festival, including air, hotel and festival passes.  

“I’m really proud of our students, says Frank Chindamo, associate professor at Dodge College and student mentor for the event. “I suspected they had a good chance to win the second I heard their concept.”  Avatar and Titanic producer Jon Landau spoke at the event, encouraging students with his own climb from film student to film mogul.

The MOFILM competition started with a contest among teams at each school, with the grand prize winner then selected from among the winners of the 12 competitions. In September 2011 Chapman students Sten Olson (BFA/FP’15 , Adolfo Kahan (BFA/FP’14), Jonathan Amato (BFA/FP’15), Jordan Evans (BFA/FP’15), and Hannah McDonald (BFA/FP’15) each won a high-definition camera presented by MOFILM president and co-founder Andy Baker for their winning thirty-second spot selected from work created by countless Chapman teams. When awarding the group Baker classified the spot as “totally TV-ready.”

At each school, student teams were provided with cameras, laptops, and a “live brand brief” from Campbell’s Soup Company to produce a real television advertisement – from  brainstorming, pitching, filming, editing, and screening thirty-second spots – over the course of a nine-hour day.

MOFILM, a company which links independent filmmakers’ creativity with name brands and social causes, runs major video competitions around the world each year with sizable cash prizes, travel opportunities, and chances to be recognized by name brands. MOFILM winning contestants also become part of MOFILM:pro, MOFILM’s production arm that directly commissions filmmakers with briefs from outside brands like Campbell Soup Company and Chevrolet.

Watch the winning commercial.

 

About Chapman University:

Chapman University, founded in 1861, is one of the oldest, most prestigious private universities in California.  Chapman’s picturesque campus is located in the heart of Orange County – one of the nation’s most exciting centers of arts, business, science and technology – and draws outstanding students from across the United States and around the world.  Known for its blend of liberal arts and professional programs, Chapman University encompasses seven schools and colleges: Wilkinson College of Humanities and Social Sciences, George L. Argyros School of Business and Economics, Lawrence and Kristina Dodge College of Film and Media Arts, Schmid College of Science, College of Performing Arts, School of Law and College of Educational Studies.   Named to the list of top universities in the nation by U.S. News & World Report and the Princeton Review, Chapman University enrolls more than 6,000 undergraduate, graduate and law students.

 

Lawrence and Kristina Dodge College of Film and Media Arts: 

One of the premier film schools in the country, Dodge College of Film and Media Arts offers students the unique opportunity to learn filmmaking in a hands-on environment modeled on a working studio.  The college is comprised of the Sodaro-Pankey Undergraduate School of Film and Media Arts, offering degrees in film production, film studies, screenwriting, creative producing, television and broadcast journalism, public relations and advertising, and digital arts; and the graduate Conservatory of Motion Pictures, offering M.F.A. degrees in film production, film and television producing, production design, and screenwriting, and an M.A. in film studies. Two joint M.F.A. degrees in producing are also offered in conjunction with the business (M.F.A./M.B.A.) and law (M.F.A./J.D.) schools. Dodge College is housed in Marion Knott Studios, a state-of-the-art, 76,000-square-foot studio and classroom building that provides students with 24-hour access to sound stages, edit bays, Dolby surround mixing, a motion capture stage and more.  With an Oscar and Emmy-award winning full-time faculty that boasts more feature film credits than any other film school, Dodge College is where students learn the entertainment business from the inside out.

About MOFILM

MOFILM is a leading video crowd-sourcing agency that gives emerging filmmakers from around the world the opportunity to create original video content for global brands. MOFILM helps filmmakers find recognition for their talent while providing brands with innovative advertising and video content.

MOFILM runs several major video competitions every year, offering thousands of dollars in prizes to filmmakers plus the chance to travel to renowned festivals across the world. The MOFILM community supports and develops competition winners through MOFILM Pro – a forum for winners to create professional-quality video for brands. Film out more at www.mofilm.com